Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar

The primary attempt in this study is to examine the factors influencing female purchase intention on halal collagen beauty drinks at Tampin, Negeri Sembilan. This study explores the relationship between three factors which consist of attitude, subjective norms and knowledge that could influence fema...

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Main Author:	Annuar, Ainol Asyikin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Food industry and trade. Halal food industry. Certification Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/24642/ http://ir.uitm.edu.my/id/eprint/24642/1/PPb_AINOL%20ASYIKIN%20ANNUAR%20M%20BM%2015_5.pdf

id	uitm-24642
recordtype	eprints
spelling	uitm-246422019-07-19T07:58:33Z http://ir.uitm.edu.my/id/eprint/24642/ Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar Annuar, Ainol Asyikin Food industry and trade. Halal food industry. Certification Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives The primary attempt in this study is to examine the factors influencing female purchase intention on halal collagen beauty drinks at Tampin, Negeri Sembilan. This study explores the relationship between three factors which consist of attitude, subjective norms and knowledge that could influence female purchase intention on halal collagen beauty drinks. This study also tries to find out the most factors that influencing female purchase intention on halal collagen beauty drinks at Tampin. In order to perform the statistical analysis, Statistical Packages for the Social Science (SPSS) version 21.0 was used. By using the SPSS, the researcher could identify and test the reliability of the questions given, the descriptive statistic, the relationship between each variable and the most variables factors influencing purchase intention behavior among female young generation on halal collagen beauty drinks. The respondents for this study were 350 citizens of Tampin which focus more on Generation-Y female. In this study 350 sets of questionnaires had been distributed. All respondents will be responding from the questionnaire given in order to get result on the factors influencing purchase intention behavior among female young generation on halal collagen beauty drinks at Tampin, Negeri Sembilan. This study was using descriptive research to collect the information that related in the factors influencing purchase intention behavior among female young generation on halal collagen beauty drinks. In this study, there are two ways in gathering data which included primary data and secondary data. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24642/1/PPb_AINOL%20ASYIKIN%20ANNUAR%20M%20BM%2015_5.pdf Annuar, Ainol Asyikin (2015) Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Food industry and trade. Halal food industry. Certification Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Annuar, Ainol Asyikin Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar
description	The primary attempt in this study is to examine the factors influencing female purchase intention on halal collagen beauty drinks at Tampin, Negeri Sembilan. This study explores the relationship between three factors which consist of attitude, subjective norms and knowledge that could influence female purchase intention on halal collagen beauty drinks. This study also tries to find out the most factors that influencing female purchase intention on halal collagen beauty drinks at Tampin. In order to perform the statistical analysis, Statistical Packages for the Social Science (SPSS) version 21.0 was used. By using the SPSS, the researcher could identify and test the reliability of the questions given, the descriptive statistic, the relationship between each variable and the most variables factors influencing purchase intention behavior among female young generation on halal collagen beauty drinks. The respondents for this study were 350 citizens of Tampin which focus more on Generation-Y female. In this study 350 sets of questionnaires had been distributed. All respondents will be responding from the questionnaire given in order to get result on the factors influencing purchase intention behavior among female young generation on halal collagen beauty drinks at Tampin, Negeri Sembilan. This study was using descriptive research to collect the information that related in the factors influencing purchase intention behavior among female young generation on halal collagen beauty drinks. In this study, there are two ways in gathering data which included primary data and secondary data.
format	Student Project
author	Annuar, Ainol Asyikin
author_facet	Annuar, Ainol Asyikin
author_sort	Annuar, Ainol Asyikin
title	Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar
title_short	Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar
title_full	Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar
title_fullStr	Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar
title_full_unstemmed	Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar
title_sort	factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / ainol asyikin annuar
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/24642/ http://ir.uitm.edu.my/id/eprint/24642/1/PPb_AINOL%20ASYIKIN%20ANNUAR%20M%20BM%2015_5.pdf
first_indexed	2023-09-18T23:13:02Z
last_indexed	2023-09-18T23:13:02Z
_version_	1777418929074864128

Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar

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