Factors that contributing price adaptation at Hotel Seri Malaysia Johor Bahru / Amirah Rahmat

The price matrix is setting by the headquarter based on the market movement, buying power, economic condition and market trends. There are also several factors that contributing price adaptation. This study will reveal on what type of factors that contribute to the price adaptation. The objective of...

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Bibliographic Details
Main Author:	Rahmat, Amirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Price Consumption. Demand (Economic theory) HF Commerce Pricing
Online Access:	http://ir.uitm.edu.my/id/eprint/24715/ http://ir.uitm.edu.my/id/eprint/24715/1/PPb_AMIRAH%20RAHMAT%20M%20BM%2010_5.pdf

id	uitm-24715
recordtype	eprints
spelling	uitm-247152019-07-19T07:05:36Z http://ir.uitm.edu.my/id/eprint/24715/ Factors that contributing price adaptation at Hotel Seri Malaysia Johor Bahru / Amirah Rahmat Rahmat, Amirah Price Consumption. Demand (Economic theory) HF Commerce Pricing The price matrix is setting by the headquarter based on the market movement, buying power, economic condition and market trends. There are also several factors that contributing price adaptation. This study will reveal on what type of factors that contribute to the price adaptation. The objective of this study is to know the level of efficiency in price adaptation of Seri Malaysia Hotel Johor Bahru, to determine the relationship between factors towards price adaptation, to determine the most influence factors that give impact o price adaptation, to determine the correlation between factors and price adaptation and to identify the recommendations to improve the price adaptation. The results of the research were obtained by using six methods which was reliability test, frequency distribution, correlation analysis, hypothesis testing, chi-square and backward regression. The process of analyzing and interpreting of the data was presented through tables and all objectives are well defined. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24715/1/PPb_AMIRAH%20RAHMAT%20M%20BM%2010_5.pdf Rahmat, Amirah (2010) Factors that contributing price adaptation at Hotel Seri Malaysia Johor Bahru / Amirah Rahmat. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Price Consumption. Demand (Economic theory) HF Commerce Pricing
spellingShingle	Price Consumption. Demand (Economic theory) HF Commerce Pricing Rahmat, Amirah Factors that contributing price adaptation at Hotel Seri Malaysia Johor Bahru / Amirah Rahmat
description	The price matrix is setting by the headquarter based on the market movement, buying power, economic condition and market trends. There are also several factors that contributing price adaptation. This study will reveal on what type of factors that contribute to the price adaptation. The objective of this study is to know the level of efficiency in price adaptation of Seri Malaysia Hotel Johor Bahru, to determine the relationship between factors towards price adaptation, to determine the most influence factors that give impact o price adaptation, to determine the correlation between factors and price adaptation and to identify the recommendations to improve the price adaptation. The results of the research were obtained by using six methods which was reliability test, frequency distribution, correlation analysis, hypothesis testing, chi-square and backward regression. The process of analyzing and interpreting of the data was presented through tables and all objectives are well defined.
format	Student Project
author	Rahmat, Amirah
author_facet	Rahmat, Amirah
author_sort	Rahmat, Amirah
title	Factors that contributing price adaptation at Hotel Seri Malaysia Johor Bahru / Amirah Rahmat
title_short	Factors that contributing price adaptation at Hotel Seri Malaysia Johor Bahru / Amirah Rahmat
title_full	Factors that contributing price adaptation at Hotel Seri Malaysia Johor Bahru / Amirah Rahmat
title_fullStr	Factors that contributing price adaptation at Hotel Seri Malaysia Johor Bahru / Amirah Rahmat
title_full_unstemmed	Factors that contributing price adaptation at Hotel Seri Malaysia Johor Bahru / Amirah Rahmat
title_sort	factors that contributing price adaptation at hotel seri malaysia johor bahru / amirah rahmat
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/24715/ http://ir.uitm.edu.my/id/eprint/24715/1/PPb_AMIRAH%20RAHMAT%20M%20BM%2010_5.pdf
first_indexed	2023-09-18T23:13:12Z
last_indexed	2023-09-18T23:13:12Z
_version_	1777418939586838528

Factors that contributing price adaptation at Hotel Seri Malaysia Johor Bahru / Amirah Rahmat

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