A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani

As a telecommunication company, customers are the most importance key in the Celcom Malaysia Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this study was conducted whic...

Full description

Bibliographic Details
Main Author:	Ab.Ghani, Ammei Asraf
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Immigrant labor. Foreign workers Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/24720/ http://ir.uitm.edu.my/id/eprint/24720/1/PPb_AMMEI%20ASRAF%20AB.GHANI%20M%20BM%2009_5.pdf

id	uitm-24720
recordtype	eprints
spelling	uitm-247202019-07-19T07:03:04Z http://ir.uitm.edu.my/id/eprint/24720/ A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani Ab.Ghani, Ammei Asraf Immigrant labor. Foreign workers Consumer satisfaction Customer services. Customer relations As a telecommunication company, customers are the most importance key in the Celcom Malaysia Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this study was conducted which is to know whether Celcom Malaysia Bhd is fulfilling the customer needs especially migrants in their life. For the Chapter 1 explains the introduction of the case study. Chapter 2 is explaining the background of study, while Chapter 3 identifies the issue/problem identification. In Chapter 4 will discuss the literature review and the chapter is Chapter 5 will share the research methodology, followed by finding and lastly conclusion and recommendation. The finding shows the migrants are not satisfied with the services provide by Celcom and Celcom need to take an action to overcome the dissatisfaction among the migrants as migrants are their main target market. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24720/1/PPb_AMMEI%20ASRAF%20AB.GHANI%20M%20BM%2009_5.pdf Ab.Ghani, Ammei Asraf (2009) A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Immigrant labor. Foreign workers Consumer satisfaction Customer services. Customer relations
spellingShingle	Immigrant labor. Foreign workers Consumer satisfaction Customer services. Customer relations Ab.Ghani, Ammei Asraf A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani
description	As a telecommunication company, customers are the most importance key in the Celcom Malaysia Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this study was conducted which is to know whether Celcom Malaysia Bhd is fulfilling the customer needs especially migrants in their life. For the Chapter 1 explains the introduction of the case study. Chapter 2 is explaining the background of study, while Chapter 3 identifies the issue/problem identification. In Chapter 4 will discuss the literature review and the chapter is Chapter 5 will share the research methodology, followed by finding and lastly conclusion and recommendation. The finding shows the migrants are not satisfied with the services provide by Celcom and Celcom need to take an action to overcome the dissatisfaction among the migrants as migrants are their main target market.
format	Student Project
author	Ab.Ghani, Ammei Asraf
author_facet	Ab.Ghani, Ammei Asraf
author_sort	Ab.Ghani, Ammei Asraf
title	A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani
title_short	A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani
title_full	A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani
title_fullStr	A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani
title_full_unstemmed	A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani
title_sort	study on consumers needs among indonesian migrant towards celcom international business division / ammei asraf ab.ghani
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/24720/ http://ir.uitm.edu.my/id/eprint/24720/1/PPb_AMMEI%20ASRAF%20AB.GHANI%20M%20BM%2009_5.pdf
first_indexed	2023-09-18T23:13:12Z
last_indexed	2023-09-18T23:13:12Z
_version_	1777418940312453120

A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani

Similar Items