Sustaining food production for food security: a case study for Federal Agricultural Marketing Authority (FAMA) / Anies Farahin Abdul Rahman and Siti Shakiroh Ahmad Tajudin

Food security issue is getting more attention by world today. Increase in population getting more unbalance with the nation food production causing most of the third world country facing food security threat. Malaysia is one of the many countries in our planet, tiny though it is, where food self-suf...

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Main Authors:	Abdul Rahman, Anies Farahin, Ahmad Tajudin, Siti Shakiroh
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Agricultural economics Food industry and trade. Halal food industry. Certification Marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/24724/ http://ir.uitm.edu.my/id/eprint/24724/1/PPb_ANIES%20FARAHIN%20ABDUL%20RAHMAN%20M%20BM%2013_5.pdf

id	uitm-24724
recordtype	eprints
spelling	uitm-247242019-07-19T06:53:49Z http://ir.uitm.edu.my/id/eprint/24724/ Sustaining food production for food security: a case study for Federal Agricultural Marketing Authority (FAMA) / Anies Farahin Abdul Rahman and Siti Shakiroh Ahmad Tajudin Abdul Rahman, Anies Farahin Ahmad Tajudin, Siti Shakiroh Agricultural economics Food industry and trade. Halal food industry. Certification Marketing Food security issue is getting more attention by world today. Increase in population getting more unbalance with the nation food production causing most of the third world country facing food security threat. Malaysia is one of the many countries in our planet, tiny though it is, where food self-sufficiency is decreasing, year by year. The weakness of the Malaysia agricultural sector is that it largely produces cash crops and little food. Government agencies and agri-entrepreneurs as well as individual farmers are equally important in ensuring sufficient and quality food supply in Malaysia. Federal Agricultural Marketing Authority (FAMA) is one of the leading agency under the Ministry of Agriculture and Agro-based Industry that involves in extension activities in food production. This paper briefly describes the current extension programs undertaken by Federal Agricultural Marketing Authority (FAMA) in food production system from farm to consumer. These programs have encouraged local farmers and agri-entrepreneurs to increase their food production to meet local and world demand. As a marketing agency, in order for FAMA to overcome food production crisis, they have planned their marketing mix strategies and supply chain management effectively. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24724/1/PPb_ANIES%20FARAHIN%20ABDUL%20RAHMAN%20M%20BM%2013_5.pdf Abdul Rahman, Anies Farahin and Ahmad Tajudin, Siti Shakiroh (2013) Sustaining food production for food security: a case study for Federal Agricultural Marketing Authority (FAMA) / Anies Farahin Abdul Rahman and Siti Shakiroh Ahmad Tajudin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Agricultural economics Food industry and trade. Halal food industry. Certification Marketing
spellingShingle	Agricultural economics Food industry and trade. Halal food industry. Certification Marketing Abdul Rahman, Anies Farahin Ahmad Tajudin, Siti Shakiroh Sustaining food production for food security: a case study for Federal Agricultural Marketing Authority (FAMA) / Anies Farahin Abdul Rahman and Siti Shakiroh Ahmad Tajudin
description	Food security issue is getting more attention by world today. Increase in population getting more unbalance with the nation food production causing most of the third world country facing food security threat. Malaysia is one of the many countries in our planet, tiny though it is, where food self-sufficiency is decreasing, year by year. The weakness of the Malaysia agricultural sector is that it largely produces cash crops and little food. Government agencies and agri-entrepreneurs as well as individual farmers are equally important in ensuring sufficient and quality food supply in Malaysia. Federal Agricultural Marketing Authority (FAMA) is one of the leading agency under the Ministry of Agriculture and Agro-based Industry that involves in extension activities in food production. This paper briefly describes the current extension programs undertaken by Federal Agricultural Marketing Authority (FAMA) in food production system from farm to consumer. These programs have encouraged local farmers and agri-entrepreneurs to increase their food production to meet local and world demand. As a marketing agency, in order for FAMA to overcome food production crisis, they have planned their marketing mix strategies and supply chain management effectively.
format	Student Project
author	Abdul Rahman, Anies Farahin Ahmad Tajudin, Siti Shakiroh
author_facet	Abdul Rahman, Anies Farahin Ahmad Tajudin, Siti Shakiroh
author_sort	Abdul Rahman, Anies Farahin
title	Sustaining food production for food security: a case study for Federal Agricultural Marketing Authority (FAMA) / Anies Farahin Abdul Rahman and Siti Shakiroh Ahmad Tajudin
title_short	Sustaining food production for food security: a case study for Federal Agricultural Marketing Authority (FAMA) / Anies Farahin Abdul Rahman and Siti Shakiroh Ahmad Tajudin
title_full	Sustaining food production for food security: a case study for Federal Agricultural Marketing Authority (FAMA) / Anies Farahin Abdul Rahman and Siti Shakiroh Ahmad Tajudin
title_fullStr	Sustaining food production for food security: a case study for Federal Agricultural Marketing Authority (FAMA) / Anies Farahin Abdul Rahman and Siti Shakiroh Ahmad Tajudin
title_full_unstemmed	Sustaining food production for food security: a case study for Federal Agricultural Marketing Authority (FAMA) / Anies Farahin Abdul Rahman and Siti Shakiroh Ahmad Tajudin
title_sort	sustaining food production for food security: a case study for federal agricultural marketing authority (fama) / anies farahin abdul rahman and siti shakiroh ahmad tajudin
publisher	Faculty of Business and Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/24724/ http://ir.uitm.edu.my/id/eprint/24724/1/PPb_ANIES%20FARAHIN%20ABDUL%20RAHMAN%20M%20BM%2013_5.pdf
first_indexed	2023-09-18T23:13:13Z
last_indexed	2023-09-18T23:13:13Z
_version_	1777418940880781312

Sustaining food production for food security: a case study for Federal Agricultural Marketing Authority (FAMA) / Anies Farahin Abdul Rahman and Siti Shakiroh Ahmad Tajudin

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