Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid

This research is to identify the factors that can affect the demand for life insurance in rural area Malaysia especially at Sg Lembing, Pahang. The study will be gather using 100 set of questionnaire as it will distributed at rural area Sg Lembing, Pahang. The data will be interpreted using multiple...

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Bibliographic Details
Main Author:	Shahid, Anis Syuhada
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Insurance Life insurance Communities
Online Access:	http://ir.uitm.edu.my/id/eprint/24747/ http://ir.uitm.edu.my/id/eprint/24747/1/PPb_ANIS%20SYUHADA%20SHAHID%20M%20BM%2015_5.pdf

id	uitm-24747
recordtype	eprints
spelling	uitm-247472019-07-19T03:45:18Z http://ir.uitm.edu.my/id/eprint/24747/ Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid Shahid, Anis Syuhada Insurance Life insurance Communities This research is to identify the factors that can affect the demand for life insurance in rural area Malaysia especially at Sg Lembing, Pahang. The study will be gather using 100 set of questionnaire as it will distributed at rural area Sg Lembing, Pahang. The data will be interpreted using multiple regression analysis to explain the relationship on how financial literacy, savings and price toward subscription of life insurance. The most factors influence the demand of life insurance purchasing decision is financial literacy and following by savings and price. Overall , there is significant relationship between dependant variable and independent variables. Based on this study, it is good to understanding on the demand for life insurance in the rural area in Malaysia. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24747/1/PPb_ANIS%20SYUHADA%20SHAHID%20M%20BM%2015_5.pdf Shahid, Anis Syuhada (2015) Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Insurance Life insurance Communities
spellingShingle	Insurance Life insurance Communities Shahid, Anis Syuhada Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid
description	This research is to identify the factors that can affect the demand for life insurance in rural area Malaysia especially at Sg Lembing, Pahang. The study will be gather using 100 set of questionnaire as it will distributed at rural area Sg Lembing, Pahang. The data will be interpreted using multiple regression analysis to explain the relationship on how financial literacy, savings and price toward subscription of life insurance. The most factors influence the demand of life insurance purchasing decision is financial literacy and following by savings and price. Overall , there is significant relationship between dependant variable and independent variables. Based on this study, it is good to understanding on the demand for life insurance in the rural area in Malaysia.
format	Student Project
author	Shahid, Anis Syuhada
author_facet	Shahid, Anis Syuhada
author_sort	Shahid, Anis Syuhada
title	Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid
title_short	Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid
title_full	Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid
title_fullStr	Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid
title_full_unstemmed	Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid
title_sort	factors affecting customer’s demand towards life insurance: a case study on rural communities in sg lembing / anis syuhada shahid
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/24747/ http://ir.uitm.edu.my/id/eprint/24747/1/PPb_ANIS%20SYUHADA%20SHAHID%20M%20BM%2015_5.pdf
first_indexed	2023-09-18T23:13:16Z
last_indexed	2023-09-18T23:13:16Z
_version_	1777418944240418816

Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid

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