Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak

The main objective of this paper is to examine the determinant of consumer buying behavior represented by attitude, family influences, Price conscious, and health conscious towards healthy products. This study use primary data which is randomly distribute the 30 questionnaire to respondents as th...

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Bibliographic Details
Main Author:	Abdul Razak, Arsyad
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/24753/ http://ir.uitm.edu.my/id/eprint/24753/1/PPb_ARSYAD%20ABDUL%20RAZAK%20M%20BM%2011_5.pdf

id	uitm-24753
recordtype	eprints
spelling	uitm-247532019-07-19T03:40:42Z http://ir.uitm.edu.my/id/eprint/24753/ Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak Abdul Razak, Arsyad Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The main objective of this paper is to examine the determinant of consumer buying behavior represented by attitude, family influences, Price conscious, and health conscious towards healthy products. This study use primary data which is randomly distribute the 30 questionnaire to respondents as the main method of data collection. For data analysis, the researcher use SPSS 17.0 (Statistical Package for Social Science) to measure the result. The researcher use reliability test to measure the reliability of independence variables are significant or not towards dependent variables, F-test to measure at least one independent variables have significant relationship with dependent variables and statistic for hypotheses testing in examining relationship among variables. Based on the finding, it can be concluded that from 4 determinant of consumer buying behavior that has been examine to analyze the relationship towards healthy products, all the determinant of consumer buying behavior have no significant relationship towards healthy products. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24753/1/PPb_ARSYAD%20ABDUL%20RAZAK%20M%20BM%2011_5.pdf Abdul Razak, Arsyad (2011) Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Abdul Razak, Arsyad Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak
description	The main objective of this paper is to examine the determinant of consumer buying behavior represented by attitude, family influences, Price conscious, and health conscious towards healthy products. This study use primary data which is randomly distribute the 30 questionnaire to respondents as the main method of data collection. For data analysis, the researcher use SPSS 17.0 (Statistical Package for Social Science) to measure the result. The researcher use reliability test to measure the reliability of independence variables are significant or not towards dependent variables, F-test to measure at least one independent variables have significant relationship with dependent variables and statistic for hypotheses testing in examining relationship among variables. Based on the finding, it can be concluded that from 4 determinant of consumer buying behavior that has been examine to analyze the relationship towards healthy products, all the determinant of consumer buying behavior have no significant relationship towards healthy products.
format	Student Project
author	Abdul Razak, Arsyad
author_facet	Abdul Razak, Arsyad
author_sort	Abdul Razak, Arsyad
title	Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak
title_short	Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak
title_full	Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak
title_fullStr	Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak
title_full_unstemmed	Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak
title_sort	determinant of consumer buying behaviour towards healthy products / arsyad abdul razak
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/24753/ http://ir.uitm.edu.my/id/eprint/24753/1/PPb_ARSYAD%20ABDUL%20RAZAK%20M%20BM%2011_5.pdf
first_indexed	2023-09-18T23:13:17Z
last_indexed	2023-09-18T23:13:17Z
_version_	1777418945117028352

Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak

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