Subjective norm and perceived enjoyment among students in influencing the intention to use e-learning / Zuhal Hussein

E-learning is well known as a platform for transferring knowledge in the most effective way in terms of cost saving and it can be accessed by people widely and simultaneously. Now in the era of the 4th Industrial Revolution, Malaysian universities of higher learning have no choice but to move toward...

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Main Author:	Hussein, Zuhal
Format:	Article
Language:	English
Published:	IAEME 2018
Subjects:	LB Theory and practice of education Higher Education
Online Access:	http://ir.uitm.edu.my/id/eprint/24783/ http://ir.uitm.edu.my/id/eprint/24783/ http://ir.uitm.edu.my/id/eprint/24783/1/AJ_ZUHAL%20HUSSEIN%20IJCIET%20D%2018.pdf

id	uitm-24783
recordtype	eprints
spelling	uitm-247832019-07-19T03:12:42Z http://ir.uitm.edu.my/id/eprint/24783/ Subjective norm and perceived enjoyment among students in influencing the intention to use e-learning / Zuhal Hussein Hussein, Zuhal LB Theory and practice of education Higher Education E-learning is well known as a platform for transferring knowledge in the most effective way in terms of cost saving and it can be accessed by people widely and simultaneously. Now in the era of the 4th Industrial Revolution, Malaysian universities of higher learning have no choice but to move towards digital learning and open learning such as Massive Open Online Courses (MOOC) in order to be competitive. However, the success of the e-learning program depends not only on technology readiness or world competitiveness but also on the intention of students to use it. In order for e-learning to be successfully accepted and adopted by students, this study examined two factors, subjective norm and perceived enjoyment, affecting students’ intention to use e-learning in their education. One hundred and thirty-three students were recruited in this quantitative study through purposive sampling at the Health Campus, Universiti Sains Malaysia. A questionnaire with 30 items was used as a tool for data collection using survey methods. Consent was obtained from a respondent before starting the survey. Results indicated that those two factors did influence student behavioural intention. The highest mean value was perceived enjoyment (4.1058), followed by subjective norm and social influence (4.0391). Subjective norm was found to be significant and having a positive relationship with behavioural intention, while perceived enjoyment was not significant. In conclusion, future research on the intention of students to use e-learning is always relevant. Society may provide students with an alternative source for judging e-learning. IAEME 2018-12 Article NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24783/1/AJ_ZUHAL%20HUSSEIN%20IJCIET%20D%2018.pdf Hussein, Zuhal (2018) Subjective norm and perceived enjoyment among students in influencing the intention to use e-learning / Zuhal Hussein. International Journal of Civil Engineering and Technology (IJCIET), 9 (13). pp. 852-858. ISSN ISSN Print: 0976-6308 and ISSN Online: 0976-6316 http://www.iaeme.com/ijciet/issues.asp?JType=IJCIET&VType=9&IType=13
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	LB Theory and practice of education Higher Education
spellingShingle	LB Theory and practice of education Higher Education Hussein, Zuhal Subjective norm and perceived enjoyment among students in influencing the intention to use e-learning / Zuhal Hussein
description	E-learning is well known as a platform for transferring knowledge in the most effective way in terms of cost saving and it can be accessed by people widely and simultaneously. Now in the era of the 4th Industrial Revolution, Malaysian universities of higher learning have no choice but to move towards digital learning and open learning such as Massive Open Online Courses (MOOC) in order to be competitive. However, the success of the e-learning program depends not only on technology readiness or world competitiveness but also on the intention of students to use it. In order for e-learning to be successfully accepted and adopted by students, this study examined two factors, subjective norm and perceived enjoyment, affecting students’ intention to use e-learning in their education. One hundred and thirty-three students were recruited in this quantitative study through purposive sampling at the Health Campus, Universiti Sains Malaysia. A questionnaire with 30 items was used as a tool for data collection using survey methods. Consent was obtained from a respondent before starting the survey. Results indicated that those two factors did influence student behavioural intention. The highest mean value was perceived enjoyment (4.1058), followed by subjective norm and social influence (4.0391). Subjective norm was found to be significant and having a positive relationship with behavioural intention, while perceived enjoyment was not significant. In conclusion, future research on the intention of students to use e-learning is always relevant. Society may provide students with an alternative source for judging e-learning.
format	Article
author	Hussein, Zuhal
author_facet	Hussein, Zuhal
author_sort	Hussein, Zuhal
title	Subjective norm and perceived enjoyment among students in influencing the intention to use e-learning / Zuhal Hussein
title_short	Subjective norm and perceived enjoyment among students in influencing the intention to use e-learning / Zuhal Hussein
title_full	Subjective norm and perceived enjoyment among students in influencing the intention to use e-learning / Zuhal Hussein
title_fullStr	Subjective norm and perceived enjoyment among students in influencing the intention to use e-learning / Zuhal Hussein
title_full_unstemmed	Subjective norm and perceived enjoyment among students in influencing the intention to use e-learning / Zuhal Hussein
title_sort	subjective norm and perceived enjoyment among students in influencing the intention to use e-learning / zuhal hussein
publisher	IAEME
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/24783/ http://ir.uitm.edu.my/id/eprint/24783/ http://ir.uitm.edu.my/id/eprint/24783/1/AJ_ZUHAL%20HUSSEIN%20IJCIET%20D%2018.pdf
first_indexed	2023-09-18T23:13:21Z
last_indexed	2023-09-18T23:13:21Z
_version_	1777418949207523328

Subjective norm and perceived enjoyment among students in influencing the intention to use e-learning / Zuhal Hussein

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