Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din
The purpose of this paper is to investigate and study on the factors influencing consumers’ buying behavior towards cars. Design/methodology/approach: A total of 150 respondents were participated in answering questionnaires. Findings: The findings of the study indicate that there is a signifi...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24796/ http://ir.uitm.edu.my/id/eprint/24796/1/PPb_AZRIN%20NUR%20FARAH%20ABDULLAH%20DIN%20M%20BM%2011_5.pdf |
| Summary: | The purpose of this paper is to investigate and study on the factors influencing consumers’ buying behavior towards cars.
Design/methodology/approach: A total of 150 respondents were participated in answering
questionnaires.
Findings: The findings of the study indicate that there is a significant relationship between the product quality and consumers’ buying behaviour. The other variable also has a relationship with consumers’ buying behaviour but it will not give as much influence as product quality.
Practical Implications: The findings of the paper may have serious implications for the consumers’ buying behaviour.
Originality/Value: The paper draws attention to a rather neglected issue between product quality, price and brand with consumers’ buying behaviour. |
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