Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din
The purpose of this paper is to investigate and study on the factors influencing consumers’ buying behavior towards cars. Design/methodology/approach: A total of 150 respondents were participated in answering questionnaires. Findings: The findings of the study indicate that there is a signifi...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2011
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/24796/ http://ir.uitm.edu.my/id/eprint/24796/1/PPb_AZRIN%20NUR%20FARAH%20ABDULLAH%20DIN%20M%20BM%2011_5.pdf |
| id |
uitm-24796 |
|---|---|
| recordtype |
eprints |
| spelling |
uitm-247962019-07-25T07:24:57Z http://ir.uitm.edu.my/id/eprint/24796/ Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din Abdullah Din, Azrin Nur Farah Automobile industry and trade Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of this paper is to investigate and study on the factors influencing consumers’ buying behavior towards cars. Design/methodology/approach: A total of 150 respondents were participated in answering questionnaires. Findings: The findings of the study indicate that there is a significant relationship between the product quality and consumers’ buying behaviour. The other variable also has a relationship with consumers’ buying behaviour but it will not give as much influence as product quality. Practical Implications: The findings of the paper may have serious implications for the consumers’ buying behaviour. Originality/Value: The paper draws attention to a rather neglected issue between product quality, price and brand with consumers’ buying behaviour. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24796/1/PPb_AZRIN%20NUR%20FARAH%20ABDULLAH%20DIN%20M%20BM%2011_5.pdf Abdullah Din, Azrin Nur Farah (2011) Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Automobile industry and trade Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| spellingShingle |
Automobile industry and trade Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Abdullah Din, Azrin Nur Farah Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din |
| description |
The purpose of this paper is to investigate and study on the factors influencing consumers’ buying behavior towards cars.
Design/methodology/approach: A total of 150 respondents were participated in answering
questionnaires.
Findings: The findings of the study indicate that there is a significant relationship between the product quality and consumers’ buying behaviour. The other variable also has a relationship with consumers’ buying behaviour but it will not give as much influence as product quality.
Practical Implications: The findings of the paper may have serious implications for the consumers’ buying behaviour.
Originality/Value: The paper draws attention to a rather neglected issue between product quality, price and brand with consumers’ buying behaviour. |
| format |
Student Project |
| author |
Abdullah Din, Azrin Nur Farah |
| author_facet |
Abdullah Din, Azrin Nur Farah |
| author_sort |
Abdullah Din, Azrin Nur Farah |
| title |
Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din |
| title_short |
Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din |
| title_full |
Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din |
| title_fullStr |
Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din |
| title_full_unstemmed |
Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din |
| title_sort |
car buying behaviour in klang valley / azrin nur farah abdullah din |
| publisher |
Faculty of Business and Management |
| publishDate |
2011 |
| url |
http://ir.uitm.edu.my/id/eprint/24796/ http://ir.uitm.edu.my/id/eprint/24796/1/PPb_AZRIN%20NUR%20FARAH%20ABDULLAH%20DIN%20M%20BM%2011_5.pdf |
| first_indexed |
2023-09-18T23:13:23Z |
| last_indexed |
2023-09-18T23:13:23Z |
| _version_ |
1777418951100203008 |