Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi

The purpose of this study is to investigate the factors that can enhance customer satisfaction toward The Store. The objectives of this research study are to determine the most influential factors affecting customer satisfaction and the most significant of the factors that is organization, merchandi...

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Bibliographic Details
Main Authors:	Wilfred, Barbara, Fauzi, Nur Farahin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Shopping centers. Shopping malls
Online Access:	http://ir.uitm.edu.my/id/eprint/24804/ http://ir.uitm.edu.my/id/eprint/24804/1/PPb_BARBARA%20WILFRED%20M%20BM%2014_5.pdf

id	uitm-24804
recordtype	eprints
spelling	uitm-248042019-07-25T07:32:56Z http://ir.uitm.edu.my/id/eprint/24804/ Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi Wilfred, Barbara Fauzi, Nur Farahin Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Shopping centers. Shopping malls The purpose of this study is to investigate the factors that can enhance customer satisfaction toward The Store. The objectives of this research study are to determine the most influential factors affecting customer satisfaction and the most significant of the factors that is organization, merchandise, facilities and price affecting customer satisfaction towards The Store. This research has been conducted based on a sample size of 100 respondents and using non-probability sampling technique. The results showed that the factors involved such as organization, merchandise, facilities and price have significant relationship with customer satisfaction. To analyses the data the researcher adopts Scientific Program of Social Science (SPSS) application. Findings are interpreted using reliability, frequency, correlation and regression. The conclusion and recommendation has been done for future study towards The Store. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24804/1/PPb_BARBARA%20WILFRED%20M%20BM%2014_5.pdf Wilfred, Barbara and Fauzi, Nur Farahin (2014) Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Shopping centers. Shopping malls
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Shopping centers. Shopping malls Wilfred, Barbara Fauzi, Nur Farahin Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi
description	The purpose of this study is to investigate the factors that can enhance customer satisfaction toward The Store. The objectives of this research study are to determine the most influential factors affecting customer satisfaction and the most significant of the factors that is organization, merchandise, facilities and price affecting customer satisfaction towards The Store. This research has been conducted based on a sample size of 100 respondents and using non-probability sampling technique. The results showed that the factors involved such as organization, merchandise, facilities and price have significant relationship with customer satisfaction. To analyses the data the researcher adopts Scientific Program of Social Science (SPSS) application. Findings are interpreted using reliability, frequency, correlation and regression. The conclusion and recommendation has been done for future study towards The Store.
format	Student Project
author	Wilfred, Barbara Fauzi, Nur Farahin
author_facet	Wilfred, Barbara Fauzi, Nur Farahin
author_sort	Wilfred, Barbara
title	Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi
title_short	Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi
title_full	Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi
title_fullStr	Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi
title_full_unstemmed	Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi
title_sort	investigating factors enhancing customer satisfaction towards the store (soon seng plaza) melaka / barbara wilfred and nur farahin fauzi
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/24804/ http://ir.uitm.edu.my/id/eprint/24804/1/PPb_BARBARA%20WILFRED%20M%20BM%2014_5.pdf
first_indexed	2023-09-18T23:13:24Z
last_indexed	2023-09-18T23:13:24Z
_version_	1777418952106835968

Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi

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