The Gamut of e-commerce: between online fraud and trust towards technology among generation Y / Zuhal Hussein

At present, generation Y represents the most population in the world and their acceptance either as consumers, users or clients plays a significant and important role in making the business world doomed or brighter. Therefore, their behaviour plays the most important role in ensuring e-commerce does...

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Main Author:	Hussein, Zuhal
Format:	Article
Language:	English
Published:	IAEME Publication 2019
Subjects:	Computer networks. Electronic information resources. Including the Internet Electronic commerce
Online Access:	http://ir.uitm.edu.my/id/eprint/24807/ http://ir.uitm.edu.my/id/eprint/24807/ http://ir.uitm.edu.my/id/eprint/24807/1/AJ_ZUHAL%20HUSSEIN%20IJMET%20D%2019.pdf

id	uitm-24807
recordtype	eprints
spelling	uitm-248072019-07-19T03:08:52Z http://ir.uitm.edu.my/id/eprint/24807/ The Gamut of e-commerce: between online fraud and trust towards technology among generation Y / Zuhal Hussein Hussein, Zuhal Computer networks. Electronic information resources. Including the Internet Electronic commerce At present, generation Y represents the most population in the world and their acceptance either as consumers, users or clients plays a significant and important role in making the business world doomed or brighter. Therefore, their behaviour plays the most important role in ensuring e-commerce does well and making the online business industry grow tremendously. Yet, little is known about the intention among generation Y with regards to e-commerce. This study aims to identify the online fraud and trust towards the technology influencing the intention to use e-commerce among generation Y. A total of one hundred and twenty respondents of generation Y were recruited in this study through convenience sampling at Kota Bharu city. This quantitative study using survey as a method of data collection and a questionnaire was distributed to the respondents to fill. The respondents were asked for consent before proceeding with the survey, in order to ensure that the ethical consideration was taken into account while conducting the study. Data were analysed using Pearson correlation and multiple regression analysis. Findings revealed that trust and online fraud had a positive and significant relationship with consumer intention, and they were significantly affecting the intention of generation Y. This study would suggest that the online business companies and e-commerce technologies should consider focusing on these variables in the development and implementation of a strategy to attract and retain buyers in the future. IAEME Publication 2019 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/24807/1/AJ_ZUHAL%20HUSSEIN%20IJMET%20D%2019.pdf Hussein, Zuhal (2019) The Gamut of e-commerce: between online fraud and trust towards technology among generation Y / Zuhal Hussein. International Journal of Mechanical Engineering and Technology, 10 (1). pp. 830-836. ISSN ISSN Print: 0976-6340 and ISSN Online: 0976-6359 http://www.iaeme.com/ijmet/issues.asp?JType=IJMET&VType=10&IType=01
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Computer networks. Electronic information resources. Including the Internet Electronic commerce
spellingShingle	Computer networks. Electronic information resources. Including the Internet Electronic commerce Hussein, Zuhal The Gamut of e-commerce: between online fraud and trust towards technology among generation Y / Zuhal Hussein
description	At present, generation Y represents the most population in the world and their acceptance either as consumers, users or clients plays a significant and important role in making the business world doomed or brighter. Therefore, their behaviour plays the most important role in ensuring e-commerce does well and making the online business industry grow tremendously. Yet, little is known about the intention among generation Y with regards to e-commerce. This study aims to identify the online fraud and trust towards the technology influencing the intention to use e-commerce among generation Y. A total of one hundred and twenty respondents of generation Y were recruited in this study through convenience sampling at Kota Bharu city. This quantitative study using survey as a method of data collection and a questionnaire was distributed to the respondents to fill. The respondents were asked for consent before proceeding with the survey, in order to ensure that the ethical consideration was taken into account while conducting the study. Data were analysed using Pearson correlation and multiple regression analysis. Findings revealed that trust and online fraud had a positive and significant relationship with consumer intention, and they were significantly affecting the intention of generation Y. This study would suggest that the online business companies and e-commerce technologies should consider focusing on these variables in the development and implementation of a strategy to attract and retain buyers in the future.
format	Article
author	Hussein, Zuhal
author_facet	Hussein, Zuhal
author_sort	Hussein, Zuhal
title	The Gamut of e-commerce: between online fraud and trust towards technology among generation Y / Zuhal Hussein
title_short	The Gamut of e-commerce: between online fraud and trust towards technology among generation Y / Zuhal Hussein
title_full	The Gamut of e-commerce: between online fraud and trust towards technology among generation Y / Zuhal Hussein
title_fullStr	The Gamut of e-commerce: between online fraud and trust towards technology among generation Y / Zuhal Hussein
title_full_unstemmed	The Gamut of e-commerce: between online fraud and trust towards technology among generation Y / Zuhal Hussein
title_sort	gamut of e-commerce: between online fraud and trust towards technology among generation y / zuhal hussein
publisher	IAEME Publication
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/24807/ http://ir.uitm.edu.my/id/eprint/24807/ http://ir.uitm.edu.my/id/eprint/24807/1/AJ_ZUHAL%20HUSSEIN%20IJMET%20D%2019.pdf
first_indexed	2023-09-18T23:13:24Z
last_indexed	2023-09-18T23:13:24Z
_version_	1777418952404631552

The Gamut of e-commerce: between online fraud and trust towards technology among generation Y / Zuhal Hussein

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