Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly
Propose - The purpose of the study is to investigate the factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka (JKMM). Design/methodology /approach – In order to gain the data, questionnaire is constructed and distributed using prop...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24876/ http://ir.uitm.edu.my/id/eprint/24876/1/PPb_FAHME%20RASHID%20M%20BM%2013_5.pdf |
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uitm-24876 |
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eprints |
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uitm-248762019-07-29T02:02:40Z http://ir.uitm.edu.my/id/eprint/24876/ Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly Rashid, Fahme Ramly, Nur Wahida Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance Life insurance Propose - The purpose of the study is to investigate the factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka (JKMM). Design/methodology /approach – In order to gain the data, questionnaire is constructed and distributed using proportionate stratified sampling method among 553 respondents of the employees of JKMM. Reliability test are applied to examined whether the question that use are reliable or not. Multiple regressions are applied to ascertain the most factors that influence the customer buying behavior. Finding – Individual factor, insurance company, family factors, security factors and investment factors are found to have significant relationship with customer buying behavior towards life insurance. Insurance company has the highest reliability test value, thus it is the best predictor that influence the customer buying behavior towards life insurance. Practical implications – This research provide an in depth understanding on the factors that affects the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24876/1/PPb_FAHME%20RASHID%20M%20BM%2013_5.pdf Rashid, Fahme and Ramly, Nur Wahida (2013) Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance Life insurance |
| spellingShingle |
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance Life insurance Rashid, Fahme Ramly, Nur Wahida Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly |
| description |
Propose - The purpose of the study is to investigate the factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka (JKMM).
Design/methodology /approach – In order to gain the data, questionnaire is constructed and distributed using proportionate stratified sampling method among 553 respondents of the employees of JKMM. Reliability test are applied to examined whether the question that use are reliable or not. Multiple regressions are applied to ascertain the most factors that influence the customer buying behavior.
Finding – Individual factor, insurance company, family factors, security factors and investment factors are found to have significant relationship with customer buying behavior towards life insurance. Insurance company has the highest reliability test value, thus it is the best predictor that influence the customer buying behavior towards life insurance.
Practical implications – This research provide an in depth understanding on the factors that affects the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka. |
| format |
Student Project |
| author |
Rashid, Fahme Ramly, Nur Wahida |
| author_facet |
Rashid, Fahme Ramly, Nur Wahida |
| author_sort |
Rashid, Fahme |
| title |
Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly |
| title_short |
Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly |
| title_full |
Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly |
| title_fullStr |
Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly |
| title_full_unstemmed |
Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly |
| title_sort |
factors that affect the customer buying behavior towards life insurance among employees at jabatan ketua menteri melaka / fahme rashid and nur wahida ramly |
| publisher |
Faculty of Business and Management |
| publishDate |
2013 |
| url |
http://ir.uitm.edu.my/id/eprint/24876/ http://ir.uitm.edu.my/id/eprint/24876/1/PPb_FAHME%20RASHID%20M%20BM%2013_5.pdf |
| first_indexed |
2023-09-18T23:13:33Z |
| last_indexed |
2023-09-18T23:13:33Z |
| _version_ |
1777418962345132032 |