Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini

This research is about a study on customers' satisfaction towards marketing mix of an International Hypermarket (Case Study of Carrefour Hypermarket, Pulau Pinang). The study aimed to identify major marketing mix, which are product, price, placement or promotion that contributes to the customer...

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Main Author:	Rozaini, Fairuz Ayuni
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Shopping centers. Shopping malls
Online Access:	http://ir.uitm.edu.my/id/eprint/24878/ http://ir.uitm.edu.my/id/eprint/24878/1/PPb_FAIRUZ%20AYUNI%20ROZAINI%20M%20BM%2010_5.pdf

id	uitm-24878
recordtype	eprints
spelling	uitm-248782019-07-29T02:00:54Z http://ir.uitm.edu.my/id/eprint/24878/ Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini Rozaini, Fairuz Ayuni Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Shopping centers. Shopping malls This research is about a study on customers' satisfaction towards marketing mix of an International Hypermarket (Case Study of Carrefour Hypermarket, Pulau Pinang). The study aimed to identify major marketing mix, which are product, price, placement or promotion that contributes to the customers' satisfaction at International Hypermarket and the researcher chose Carrefour Hypermarket (French Company) and the study was done at Carrefour Hypermarket, Pulau Pinang. The survey is conducted at the customer main entrance during Customers' Day. The sample size for this study is 100 of the respondents who come to shop at Carrefour Hypermarket, Pulau Pinang. Data obtained using two methods that are primary and secondary data. Respondents are required to answer the questionnaires that contain the marketing-mix elements that influence them to shop at Carrefour Hypermarket, Pulau Pinang. Data are analyzed using Reliability Test, Chart and Frequency Table through SPSS program. The sampling technique that had been used in this study was convenient non-probability sampling. The result shows that price is the major marketing mix that contributed to the customers' satisfaction compared to other marketing mix. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24878/1/PPb_FAIRUZ%20AYUNI%20ROZAINI%20M%20BM%2010_5.pdf Rozaini, Fairuz Ayuni (2010) Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Shopping centers. Shopping malls
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Shopping centers. Shopping malls Rozaini, Fairuz Ayuni Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini
description	This research is about a study on customers' satisfaction towards marketing mix of an International Hypermarket (Case Study of Carrefour Hypermarket, Pulau Pinang). The study aimed to identify major marketing mix, which are product, price, placement or promotion that contributes to the customers' satisfaction at International Hypermarket and the researcher chose Carrefour Hypermarket (French Company) and the study was done at Carrefour Hypermarket, Pulau Pinang. The survey is conducted at the customer main entrance during Customers' Day. The sample size for this study is 100 of the respondents who come to shop at Carrefour Hypermarket, Pulau Pinang. Data obtained using two methods that are primary and secondary data. Respondents are required to answer the questionnaires that contain the marketing-mix elements that influence them to shop at Carrefour Hypermarket, Pulau Pinang. Data are analyzed using Reliability Test, Chart and Frequency Table through SPSS program. The sampling technique that had been used in this study was convenient non-probability sampling. The result shows that price is the major marketing mix that contributed to the customers' satisfaction compared to other marketing mix.
format	Student Project
author	Rozaini, Fairuz Ayuni
author_facet	Rozaini, Fairuz Ayuni
author_sort	Rozaini, Fairuz Ayuni
title	Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini
title_short	Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini
title_full	Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini
title_fullStr	Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini
title_full_unstemmed	Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini
title_sort	customers' satisfaction towards marketing mix of an international hypermarket (case study of carrefour hypermarket, pulau pinang) / fairuz ayuni rozaini
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/24878/ http://ir.uitm.edu.my/id/eprint/24878/1/PPb_FAIRUZ%20AYUNI%20ROZAINI%20M%20BM%2010_5.pdf
first_indexed	2023-09-18T23:13:34Z
last_indexed	2023-09-18T23:13:34Z
_version_	1777418962629296128

Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini

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