Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini
This research is about a study on customers' satisfaction towards marketing mix of an International Hypermarket (Case Study of Carrefour Hypermarket, Pulau Pinang). The study aimed to identify major marketing mix, which are product, price, placement or promotion that contributes to the customer...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24878/ http://ir.uitm.edu.my/id/eprint/24878/1/PPb_FAIRUZ%20AYUNI%20ROZAINI%20M%20BM%2010_5.pdf |