Case study: customers satisfaction towards Mercedes-Benz’s after sales & services / Fazli Shah Simpon

Customer satisfaction towards the level of service in product and service base business had been taking into deeper understanding in the recent years to improve the company’s performance and to understand the critical areas in consumer’s minds towards which factors contributes to a good service. Thi...

Full description

Bibliographic Details
Main Author:	Simpon, Fazli Shah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Automobile industry and trade Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/24940/ http://ir.uitm.edu.my/id/eprint/24940/1/PPb_FAZLI%20SHAH%20SIMPON%20M%20BM%2010_5.pdf

id	uitm-24940
recordtype	eprints
spelling	uitm-249402019-08-26T07:10:54Z http://ir.uitm.edu.my/id/eprint/24940/ Case study: customers satisfaction towards Mercedes-Benz’s after sales & services / Fazli Shah Simpon Simpon, Fazli Shah Automobile industry and trade Consumer satisfaction Customer satisfaction towards the level of service in product and service base business had been taking into deeper understanding in the recent years to improve the company’s performance and to understand the critical areas in consumer’s minds towards which factors contributes to a good service. This case study focuses on identifying the level of customer satisfaction towards After Sales and Services provided by Mercedes-Benz Malaysia. Service business always encountered problems of service effectiveness, quality of service and how to increase the productivity from time to time. Taking the customer’s points of view and opinions from the experts from Mercedes- Benz Malaysia, this study hoping to understand what is the level of customer satisfaction towards Mercedes-Benz Malaysia, how to create the awareness for the service provider on the importance of understanding the customer’s policy and standard, consequently learning to improve the level of satisfaction of the Mercedes- Benz’s customers. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24940/1/PPb_FAZLI%20SHAH%20SIMPON%20M%20BM%2010_5.pdf Simpon, Fazli Shah (2010) Case study: customers satisfaction towards Mercedes-Benz’s after sales & services / Fazli Shah Simpon. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Automobile industry and trade Consumer satisfaction
spellingShingle	Automobile industry and trade Consumer satisfaction Simpon, Fazli Shah Case study: customers satisfaction towards Mercedes-Benz’s after sales & services / Fazli Shah Simpon
description	Customer satisfaction towards the level of service in product and service base business had been taking into deeper understanding in the recent years to improve the company’s performance and to understand the critical areas in consumer’s minds towards which factors contributes to a good service. This case study focuses on identifying the level of customer satisfaction towards After Sales and Services provided by Mercedes-Benz Malaysia. Service business always encountered problems of service effectiveness, quality of service and how to increase the productivity from time to time. Taking the customer’s points of view and opinions from the experts from Mercedes- Benz Malaysia, this study hoping to understand what is the level of customer satisfaction towards Mercedes-Benz Malaysia, how to create the awareness for the service provider on the importance of understanding the customer’s policy and standard, consequently learning to improve the level of satisfaction of the Mercedes- Benz’s customers.
format	Student Project
author	Simpon, Fazli Shah
author_facet	Simpon, Fazli Shah
author_sort	Simpon, Fazli Shah
title	Case study: customers satisfaction towards Mercedes-Benz’s after sales & services / Fazli Shah Simpon
title_short	Case study: customers satisfaction towards Mercedes-Benz’s after sales & services / Fazli Shah Simpon
title_full	Case study: customers satisfaction towards Mercedes-Benz’s after sales & services / Fazli Shah Simpon
title_fullStr	Case study: customers satisfaction towards Mercedes-Benz’s after sales & services / Fazli Shah Simpon
title_full_unstemmed	Case study: customers satisfaction towards Mercedes-Benz’s after sales & services / Fazli Shah Simpon
title_sort	case study: customers satisfaction towards mercedes-benz’s after sales & services / fazli shah simpon
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/24940/ http://ir.uitm.edu.my/id/eprint/24940/1/PPb_FAZLI%20SHAH%20SIMPON%20M%20BM%2010_5.pdf
first_indexed	2023-09-18T23:13:42Z
last_indexed	2023-09-18T23:13:42Z
_version_	1777418971185676288

Case study: customers satisfaction towards Mercedes-Benz’s after sales & services / Fazli Shah Simpon

Similar Items