A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad

This research study addresses the issue of consumer intention on buying counterfeit international branded products in Melaka City. This study intends to examine the relationship of social influence, personality or belief and price on consumer purchase intentions in the context of counterfeit interna...

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Main Authors:	Mohd. Isa, Hamidah, Sa’ad, Siti Nur Fathiyah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/24966/ http://ir.uitm.edu.my/id/eprint/24966/1/PPb_HAMIDAH%20MOHD.%20ISA%20M%20BM%2014_5.pdf

id	uitm-24966
recordtype	eprints
spelling	uitm-249662019-08-26T07:27:14Z http://ir.uitm.edu.my/id/eprint/24966/ A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad Mohd. Isa, Hamidah Sa’ad, Siti Nur Fathiyah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This research study addresses the issue of consumer intention on buying counterfeit international branded products in Melaka City. This study intends to examine the relationship of social influence, personality or belief and price on consumer purchase intentions in the context of counterfeit international branded products in Melaka. A sample of 80 respondents at the age of 18 years old and above in Melaka City with the help of questionnaires survey containing statements related beliefs about counterfeited branded products was taken. The data were analyzed using Statistical Package for Social Sciences (SPSS). The findings support the independent variables that contributed to the consumer intentions to purchase counterfeit international branded products. There are significant relationships between dependent variable and independent variables in this research study. The results indicated that social influence is the main factor contributing to the intention to purchase counterfeit products. This suggests that the consumers are simply willing to purchase counterfeit products after being influence by the social factors. However, further studies with bigger sample sizes and broader geographical scopes are needed to clarify these findings. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24966/1/PPb_HAMIDAH%20MOHD.%20ISA%20M%20BM%2014_5.pdf Mohd. Isa, Hamidah and Sa’ad, Siti Nur Fathiyah (2014) A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Mohd. Isa, Hamidah Sa’ad, Siti Nur Fathiyah A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad
description	This research study addresses the issue of consumer intention on buying counterfeit international branded products in Melaka City. This study intends to examine the relationship of social influence, personality or belief and price on consumer purchase intentions in the context of counterfeit international branded products in Melaka. A sample of 80 respondents at the age of 18 years old and above in Melaka City with the help of questionnaires survey containing statements related beliefs about counterfeited branded products was taken. The data were analyzed using Statistical Package for Social Sciences (SPSS). The findings support the independent variables that contributed to the consumer intentions to purchase counterfeit international branded products. There are significant relationships between dependent variable and independent variables in this research study. The results indicated that social influence is the main factor contributing to the intention to purchase counterfeit products. This suggests that the consumers are simply willing to purchase counterfeit products after being influence by the social factors. However, further studies with bigger sample sizes and broader geographical scopes are needed to clarify these findings.
format	Student Project
author	Mohd. Isa, Hamidah Sa’ad, Siti Nur Fathiyah
author_facet	Mohd. Isa, Hamidah Sa’ad, Siti Nur Fathiyah
author_sort	Mohd. Isa, Hamidah
title	A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad
title_short	A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad
title_full	A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad
title_fullStr	A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad
title_full_unstemmed	A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad
title_sort	research study on consumer intention to purchase counterfeit international branded products in melaka city / hamidah mohd. isa and siti nur fathiyah sa’ad
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/24966/ http://ir.uitm.edu.my/id/eprint/24966/1/PPb_HAMIDAH%20MOHD.%20ISA%20M%20BM%2014_5.pdf
first_indexed	2023-09-18T23:13:45Z
last_indexed	2023-09-18T23:13:45Z
_version_	1777418974926995456

A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad

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