A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad
This research study addresses the issue of consumer intention on buying counterfeit international branded products in Melaka City. This study intends to examine the relationship of social influence, personality or belief and price on consumer purchase intentions in the context of counterfeit interna...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24966/ http://ir.uitm.edu.my/id/eprint/24966/1/PPb_HAMIDAH%20MOHD.%20ISA%20M%20BM%2014_5.pdf |