Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun

This case studies the way in “Perceived Customer Satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (Perodua) Products and Services”. Customer satisfaction is a function of the discrepancy between a consumer’s prior expectations and his or her perception regarding the purchase. Satisfaction is a...

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Bibliographic Details
Main Author:	Harun, Hashidah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Automobile industry and trade Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/24981/ http://ir.uitm.edu.my/id/eprint/24981/1/PPb_HASHIDAH%20HARUN%20M%20BM%2009_5.pdf

id	uitm-24981
recordtype	eprints
spelling	uitm-249812019-08-27T02:07:26Z http://ir.uitm.edu.my/id/eprint/24981/ Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun Harun, Hashidah Automobile industry and trade Consumer satisfaction Customer services. Customer relations This case studies the way in “Perceived Customer Satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (Perodua) Products and Services”. Customer satisfaction is a function of the discrepancy between a consumer’s prior expectations and his or her perception regarding the purchase. Satisfaction is a major driver of customer retention and loyalty, and therefore achieving high consumer satisfaction is a key goal of practitioners. The elements that contribute in customer satisfaction are product quality, product features, and product design and customer services. The purpose of the study is to explain the importance of understanding customer satisfaction towards products and services of Perodua. For these studies, collection data will use both technique which primary data and secondary data. This study will based on findings such as figures that are related to Perodua sales volume, volume totals industry vehicles and others which are related to customer satisfaction which will help these studies, and there have some recommendations that can help in improving the customer satisfactions on Perodua products and services. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24981/1/PPb_HASHIDAH%20HARUN%20M%20BM%2009_5.pdf Harun, Hashidah (2009) Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Automobile industry and trade Consumer satisfaction Customer services. Customer relations
spellingShingle	Automobile industry and trade Consumer satisfaction Customer services. Customer relations Harun, Hashidah Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun
description	This case studies the way in “Perceived Customer Satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (Perodua) Products and Services”. Customer satisfaction is a function of the discrepancy between a consumer’s prior expectations and his or her perception regarding the purchase. Satisfaction is a major driver of customer retention and loyalty, and therefore achieving high consumer satisfaction is a key goal of practitioners. The elements that contribute in customer satisfaction are product quality, product features, and product design and customer services. The purpose of the study is to explain the importance of understanding customer satisfaction towards products and services of Perodua. For these studies, collection data will use both technique which primary data and secondary data. This study will based on findings such as figures that are related to Perodua sales volume, volume totals industry vehicles and others which are related to customer satisfaction which will help these studies, and there have some recommendations that can help in improving the customer satisfactions on Perodua products and services.
format	Student Project
author	Harun, Hashidah
author_facet	Harun, Hashidah
author_sort	Harun, Hashidah
title	Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun
title_short	Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun
title_full	Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun
title_fullStr	Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun
title_full_unstemmed	Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun
title_sort	perceived customer satisfaction towards perusahaan otomobil kedua sdn bhd (perodua) products and services / hashidah harun
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/24981/ http://ir.uitm.edu.my/id/eprint/24981/1/PPb_HASHIDAH%20HARUN%20M%20BM%2009_5.pdf
first_indexed	2023-09-18T23:13:47Z
last_indexed	2023-09-18T23:13:47Z
_version_	1777418977075527680

Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun

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