Customer satisfaction towards operation counter services at Amanah Saham Nasional Berhad, Melaka Branch / Kamarul Farid Kassim

This is a study on the customer satisfaction towards operation of counter service at ASNB, Melaka branches. Counter services is a first or front place that customer should faces to get services. In this study, it will discuss on how the quality of counter service will give impacts on the customer’s...

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Bibliographic Details
Main Author:	Kassim, Kamarul Farid
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/25060/ http://ir.uitm.edu.my/id/eprint/25060/1/PPb_KAMARUL%20FARID%20KASSIM%20M%20BM%2010_5.pdf

id	uitm-25060
recordtype	eprints
spelling	uitm-250602019-08-28T01:48:24Z http://ir.uitm.edu.my/id/eprint/25060/ Customer satisfaction towards operation counter services at Amanah Saham Nasional Berhad, Melaka Branch / Kamarul Farid Kassim Kassim, Kamarul Farid Consumer satisfaction Customer services. Customer relations This is a study on the customer satisfaction towards operation of counter service at ASNB, Melaka branches. Counter services is a first or front place that customer should faces to get services. In this study, it will discuss on how the quality of counter service will give impacts on the customer’s satisfaction during the process of service delivery. The target service firm that suggested for this study is Amanah Saham Nasional Berhad, Melaka branch and the suggested sample size for respondents are 30 respondents. The study is to identify the relationship between service quality dimension and customer satisfaction of service provided by ASNB Melaka. Quality of service is based on their customer perception toward the actual service. Service quality dimension that will be focus through the research are tangibility, reliability, responsiveness, empathy and assurance. There are lots of suggestions from this study and might be useful for future improvement. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25060/1/PPb_KAMARUL%20FARID%20KASSIM%20M%20BM%2010_5.pdf Kassim, Kamarul Farid (2010) Customer satisfaction towards operation counter services at Amanah Saham Nasional Berhad, Melaka Branch / Kamarul Farid Kassim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction Customer services. Customer relations
spellingShingle	Consumer satisfaction Customer services. Customer relations Kassim, Kamarul Farid Customer satisfaction towards operation counter services at Amanah Saham Nasional Berhad, Melaka Branch / Kamarul Farid Kassim
description	This is a study on the customer satisfaction towards operation of counter service at ASNB, Melaka branches. Counter services is a first or front place that customer should faces to get services. In this study, it will discuss on how the quality of counter service will give impacts on the customer’s satisfaction during the process of service delivery. The target service firm that suggested for this study is Amanah Saham Nasional Berhad, Melaka branch and the suggested sample size for respondents are 30 respondents. The study is to identify the relationship between service quality dimension and customer satisfaction of service provided by ASNB Melaka. Quality of service is based on their customer perception toward the actual service. Service quality dimension that will be focus through the research are tangibility, reliability, responsiveness, empathy and assurance. There are lots of suggestions from this study and might be useful for future improvement.
format	Student Project
author	Kassim, Kamarul Farid
author_facet	Kassim, Kamarul Farid
author_sort	Kassim, Kamarul Farid
title	Customer satisfaction towards operation counter services at Amanah Saham Nasional Berhad, Melaka Branch / Kamarul Farid Kassim
title_short	Customer satisfaction towards operation counter services at Amanah Saham Nasional Berhad, Melaka Branch / Kamarul Farid Kassim
title_full	Customer satisfaction towards operation counter services at Amanah Saham Nasional Berhad, Melaka Branch / Kamarul Farid Kassim
title_fullStr	Customer satisfaction towards operation counter services at Amanah Saham Nasional Berhad, Melaka Branch / Kamarul Farid Kassim
title_full_unstemmed	Customer satisfaction towards operation counter services at Amanah Saham Nasional Berhad, Melaka Branch / Kamarul Farid Kassim
title_sort	customer satisfaction towards operation counter services at amanah saham nasional berhad, melaka branch / kamarul farid kassim
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/25060/ http://ir.uitm.edu.my/id/eprint/25060/1/PPb_KAMARUL%20FARID%20KASSIM%20M%20BM%2010_5.pdf
first_indexed	2023-09-18T23:13:57Z
last_indexed	2023-09-18T23:13:57Z
_version_	1777418987493130240

Customer satisfaction towards operation counter services at Amanah Saham Nasional Berhad, Melaka Branch / Kamarul Farid Kassim

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