A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin

This research is conducted as a partial fulfillment of the coursework of Project Paper (IBM 662). Title of the study is “An Empirical Study on Fluctuation Performance of Malaysian Services Exhibition: MATRADE in Focus”. The main objective of the study is to assess the course of MSE inconsistency per...

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Main Author:	Nordin, Khairul Afidah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Planning. Business planning. Strategic planning Marketing research. Marketing research companies. Sales forecasting Performance standards
Online Access:	http://ir.uitm.edu.my/id/eprint/25076/ http://ir.uitm.edu.my/id/eprint/25076/1/PPb_KHAIRUL%20AFIDAH%20NORDIN%20M%20BM%2011_5.pdf

id	uitm-25076
recordtype	eprints
spelling	uitm-250762019-09-25T01:47:05Z http://ir.uitm.edu.my/id/eprint/25076/ A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin Nordin, Khairul Afidah Planning. Business planning. Strategic planning Marketing research. Marketing research companies. Sales forecasting Performance standards This research is conducted as a partial fulfillment of the coursework of Project Paper (IBM 662). Title of the study is “An Empirical Study on Fluctuation Performance of Malaysian Services Exhibition: MATRADE in Focus”. The main objective of the study is to assess the course of MSE inconsistency performance. MSE is an important promotional event for MATRADE in branding Malaysian services provider globally. Government allocates a huge fund to organize this event. For each edition, about RM1.2mil is injected in MATRADE fund for this program. With hope that this program will increase Malaysian trade performance and Malaysian Gross Domestic Profit (GDP) in future, Malaysian Government committed to penetrate Malaysian services industry in UAE. Including 2011, MSE is now 4 years old in organization. Within this period, the performance and achievement of MSE is quite impressive as it contribute about 1.2% of Malaysian Economic growth. Nevertheless, the performance in term of participation and sales along the years were fluctuated. This inconsistency shows that MATRADE need to boost its strategy to achieve more participation as well as grabbing more foreign project so that the investment made by government in conducting MSE will benefiting Malaysian at maximum profit. This research will elaborate in details the problems and possible action that may be applied by MATRADE to secure this gold investment of MSE. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25076/1/PPb_KHAIRUL%20AFIDAH%20NORDIN%20M%20BM%2011_5.pdf Nordin, Khairul Afidah (2011) A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Planning. Business planning. Strategic planning Marketing research. Marketing research companies. Sales forecasting Performance standards
spellingShingle	Planning. Business planning. Strategic planning Marketing research. Marketing research companies. Sales forecasting Performance standards Nordin, Khairul Afidah A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin
description	This research is conducted as a partial fulfillment of the coursework of Project Paper (IBM 662). Title of the study is “An Empirical Study on Fluctuation Performance of Malaysian Services Exhibition: MATRADE in Focus”. The main objective of the study is to assess the course of MSE inconsistency performance. MSE is an important promotional event for MATRADE in branding Malaysian services provider globally. Government allocates a huge fund to organize this event. For each edition, about RM1.2mil is injected in MATRADE fund for this program. With hope that this program will increase Malaysian trade performance and Malaysian Gross Domestic Profit (GDP) in future, Malaysian Government committed to penetrate Malaysian services industry in UAE. Including 2011, MSE is now 4 years old in organization. Within this period, the performance and achievement of MSE is quite impressive as it contribute about 1.2% of Malaysian Economic growth. Nevertheless, the performance in term of participation and sales along the years were fluctuated. This inconsistency shows that MATRADE need to boost its strategy to achieve more participation as well as grabbing more foreign project so that the investment made by government in conducting MSE will benefiting Malaysian at maximum profit. This research will elaborate in details the problems and possible action that may be applied by MATRADE to secure this gold investment of MSE.
format	Student Project
author	Nordin, Khairul Afidah
author_facet	Nordin, Khairul Afidah
author_sort	Nordin, Khairul Afidah
title	A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin
title_short	A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin
title_full	A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin
title_fullStr	A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin
title_full_unstemmed	A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin
title_sort	study on fluctuation performance of malaysian servicer exhibition (mse): matrade in focus / khairul afidah nordin
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/25076/ http://ir.uitm.edu.my/id/eprint/25076/1/PPb_KHAIRUL%20AFIDAH%20NORDIN%20M%20BM%2011_5.pdf
first_indexed	2023-09-18T23:13:59Z
last_indexed	2023-09-18T23:13:59Z
_version_	1777418989527367680

A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin

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