Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan

The purpose of study is to define study of relationship marketing towards customer retention practices by HICOM Diecasting. The collection of information gathered from the secondary data trough the journals local, interview and observation. From the study, researcher identified three factors arises...

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Main Author:	Roslan, Khairun Aini
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/25084/ http://ir.uitm.edu.my/id/eprint/25084/1/PPb_KHAIRUN%20AINI%20ROSLAN%20M%20BM%2009_5.pdf

id	uitm-25084
recordtype	eprints
spelling	uitm-250842019-09-25T01:54:37Z http://ir.uitm.edu.my/id/eprint/25084/ Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan Roslan, Khairun Aini Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations The purpose of study is to define study of relationship marketing towards customer retention practices by HICOM Diecasting. The collection of information gathered from the secondary data trough the journals local, interview and observation. From the study, researcher identified three factors arises is customer loyalty, customer satisfaction, and services quality to implement the marketing strategy and the competitive advantage of this company. Conclusion, researcher gives some suggestion on improvement in their customer satisfaction survey and implement in the future. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25084/1/PPb_KHAIRUN%20AINI%20ROSLAN%20M%20BM%2009_5.pdf Roslan, Khairun Aini (2009) Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Roslan, Khairun Aini Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan
description	The purpose of study is to define study of relationship marketing towards customer retention practices by HICOM Diecasting. The collection of information gathered from the secondary data trough the journals local, interview and observation. From the study, researcher identified three factors arises is customer loyalty, customer satisfaction, and services quality to implement the marketing strategy and the competitive advantage of this company. Conclusion, researcher gives some suggestion on improvement in their customer satisfaction survey and implement in the future.
format	Student Project
author	Roslan, Khairun Aini
author_facet	Roslan, Khairun Aini
author_sort	Roslan, Khairun Aini
title	Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan
title_short	Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan
title_full	Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan
title_fullStr	Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan
title_full_unstemmed	Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan
title_sort	study of relationship marketing towards the customer retention practices by hicom diecasting sdn bhd / khairun aini roslan
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/25084/ http://ir.uitm.edu.my/id/eprint/25084/1/PPb_KHAIRUN%20AINI%20ROSLAN%20M%20BM%2009_5.pdf
first_indexed	2023-09-18T23:14:00Z
last_indexed	2023-09-18T23:14:00Z
_version_	1777418990719598592

Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan

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