Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan

Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan

The purpose of study is to define study of relationship marketing towards customer retention practices by HICOM Diecasting. The collection of information gathered from the secondary data trough the journals local, interview and observation. From the study, researcher identified three factors arises...

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Bibliographic Details
Main Author: Roslan, Khairun Aini
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Online Access:http://ir.uitm.edu.my/id/eprint/25084/
http://ir.uitm.edu.my/id/eprint/25084/1/PPb_KHAIRUN%20AINI%20ROSLAN%20M%20BM%2009_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/25084/
http://ir.uitm.edu.my/id/eprint/25084/1/PPb_KHAIRUN%20AINI%20ROSLAN%20M%20BM%2009_5.pdf

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