Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad

Etiqa Insurance and Takaful Berhad offer many types of product for General and Life Insurance. This study is designed to identify the factors that contribute the customer awareness of customer towards Takaful Mesra, one of Etiqa’s life products. Among those products, Takaful Mesra is most preferable...

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Bibliographic Details
Main Author:	Mohamad, Khairunnisa
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance
Online Access:	http://ir.uitm.edu.my/id/eprint/25099/ http://ir.uitm.edu.my/id/eprint/25099/1/PPb_KHAIRUNNISA%20MOHAMAD%20M%20BM%2011_5.pdf

id	uitm-25099
recordtype	eprints
spelling	uitm-250992019-09-25T02:06:51Z http://ir.uitm.edu.my/id/eprint/25099/ Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad Mohamad, Khairunnisa Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance Etiqa Insurance and Takaful Berhad offer many types of product for General and Life Insurance. This study is designed to identify the factors that contribute the customer awareness of customer towards Takaful Mesra, one of Etiqa’s life products. Among those products, Takaful Mesra is most preferable product for customer. Thus, researcher would like to identify the probable factors contribute to customer awareness towards Takaful Mesra. Product knowledge, level of income and promotional tools are the independent variables while the main focus or the dependent variable is the customer awareness. The data being interpret by using SPSS and for research design using descriptive and exploratory research. Data of number policyholder for Takaful Mesra is within 2005 to 2010. Based on the finding result, shows there is a relationship between all variable with the customer awareness and also there has significant relationship with the dependent variable. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25099/1/PPb_KHAIRUNNISA%20MOHAMAD%20M%20BM%2011_5.pdf Mohamad, Khairunnisa (2011) Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance Mohamad, Khairunnisa Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad
description	Etiqa Insurance and Takaful Berhad offer many types of product for General and Life Insurance. This study is designed to identify the factors that contribute the customer awareness of customer towards Takaful Mesra, one of Etiqa’s life products. Among those products, Takaful Mesra is most preferable product for customer. Thus, researcher would like to identify the probable factors contribute to customer awareness towards Takaful Mesra. Product knowledge, level of income and promotional tools are the independent variables while the main focus or the dependent variable is the customer awareness. The data being interpret by using SPSS and for research design using descriptive and exploratory research. Data of number policyholder for Takaful Mesra is within 2005 to 2010. Based on the finding result, shows there is a relationship between all variable with the customer awareness and also there has significant relationship with the dependent variable.
format	Student Project
author	Mohamad, Khairunnisa
author_facet	Mohamad, Khairunnisa
author_sort	Mohamad, Khairunnisa
title	Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad
title_short	Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad
title_full	Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad
title_fullStr	Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad
title_full_unstemmed	Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad
title_sort	factors contribute to customer awareness towards takaful mesra product at etiqa insurance and takaful seremban branch / khairunnisa mohamad
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/25099/ http://ir.uitm.edu.my/id/eprint/25099/1/PPb_KHAIRUNNISA%20MOHAMAD%20M%20BM%2011_5.pdf
first_indexed	2023-09-18T23:14:03Z
last_indexed	2023-09-18T23:14:03Z
_version_	1777418992939433984

Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad

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