Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad
Etiqa Insurance and Takaful Berhad offer many types of product for General and Life Insurance. This study is designed to identify the factors that contribute the customer awareness of customer towards Takaful Mesra, one of Etiqa’s life products. Among those products, Takaful Mesra is most preferable...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2011
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/25099/ http://ir.uitm.edu.my/id/eprint/25099/1/PPb_KHAIRUNNISA%20MOHAMAD%20M%20BM%2011_5.pdf |