Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin

Living standards of Malaysians have improved significantly over the past 50 years. Today less than 4% of Malaysians live in poverty. Our aspiration is to eradicate extreme poverty and reduce the overall poverty rate, thus managing the polarity between the rich and the poor. Jempol District and Land...

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Bibliographic Details
Main Author:	Udin, Khairunnisa
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Awareness Marketing research. Marketing research companies. Sales forecasting Promotions
Online Access:	http://ir.uitm.edu.my/id/eprint/25103/ http://ir.uitm.edu.my/id/eprint/25103/1/PPb_KHAIRUNNISA%20UDIN%20M%20BM%2014_5.pdf

id	uitm-25103
recordtype	eprints
spelling	uitm-251032019-09-25T02:08:22Z http://ir.uitm.edu.my/id/eprint/25103/ Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin Udin, Khairunnisa Awareness Marketing research. Marketing research companies. Sales forecasting Promotions Living standards of Malaysians have improved significantly over the past 50 years. Today less than 4% of Malaysians live in poverty. Our aspiration is to eradicate extreme poverty and reduce the overall poverty rate, thus managing the polarity between the rich and the poor. Jempol District and Land Office or Pejabat Daerah dan Tanah Jempol (PDTJ) Negeri Sembilan were implemented the E-Kasih program which is designed to provide a single database holding all relevant information including citizens’ profiles. Therefore, there are a few program under the E-Kasih were implemented to the society. However, it was reported that some of the society does not aware toward this E-Kasih .As such, this study was to examine the Effectiveness Of Promotional Elements Towards Society Awareness Of E-Kasih Program Towards The Society Awareness done by Jempol District and Land Office, Negeri Sembilan, Malaysia. By determining the current awareness level among the society, the study zoomed in and focused on studying the determinants that influencing awareness from the promotional elements. The objective in this study is to determine the level of society awareness towards E-Kasih, determine elements from promotions that influence their awareness, identify the most influence elements from promotions that affected the society awareness towards E-Kasih Program. Lastly, from this study the researcher had come out with the alternatives which can increased the level of society awareness towards E-Kasih Program. This study was conducted by exploratory research design and causal research design. The researcher was used the non-probability sampling which is convenient sampling. The questionnaire was distributed to the 40 respondents which is E-Kasih participants. Therefore, based on the results, the researcher had come out with the most influence promotional elements that affected the society awareness towards E-Kasih Program and lastly find the solution or alternatives to increase the society awareness. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25103/1/PPb_KHAIRUNNISA%20UDIN%20M%20BM%2014_5.pdf Udin, Khairunnisa (2014) Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Marketing research. Marketing research companies. Sales forecasting Promotions
spellingShingle	Awareness Marketing research. Marketing research companies. Sales forecasting Promotions Udin, Khairunnisa Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin
description	Living standards of Malaysians have improved significantly over the past 50 years. Today less than 4% of Malaysians live in poverty. Our aspiration is to eradicate extreme poverty and reduce the overall poverty rate, thus managing the polarity between the rich and the poor. Jempol District and Land Office or Pejabat Daerah dan Tanah Jempol (PDTJ) Negeri Sembilan were implemented the E-Kasih program which is designed to provide a single database holding all relevant information including citizens’ profiles. Therefore, there are a few program under the E-Kasih were implemented to the society. However, it was reported that some of the society does not aware toward this E-Kasih .As such, this study was to examine the Effectiveness Of Promotional Elements Towards Society Awareness Of E-Kasih Program Towards The Society Awareness done by Jempol District and Land Office, Negeri Sembilan, Malaysia. By determining the current awareness level among the society, the study zoomed in and focused on studying the determinants that influencing awareness from the promotional elements. The objective in this study is to determine the level of society awareness towards E-Kasih, determine elements from promotions that influence their awareness, identify the most influence elements from promotions that affected the society awareness towards E-Kasih Program. Lastly, from this study the researcher had come out with the alternatives which can increased the level of society awareness towards E-Kasih Program. This study was conducted by exploratory research design and causal research design. The researcher was used the non-probability sampling which is convenient sampling. The questionnaire was distributed to the 40 respondents which is E-Kasih participants. Therefore, based on the results, the researcher had come out with the most influence promotional elements that affected the society awareness towards E-Kasih Program and lastly find the solution or alternatives to increase the society awareness.
format	Student Project
author	Udin, Khairunnisa
author_facet	Udin, Khairunnisa
author_sort	Udin, Khairunnisa
title	Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin
title_short	Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin
title_full	Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin
title_fullStr	Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin
title_full_unstemmed	Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin
title_sort	effectiveness of promotional elements towards society awareness of e-kasih program done by jempol district and land office / khairunnisa udin
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/25103/ http://ir.uitm.edu.my/id/eprint/25103/1/PPb_KHAIRUNNISA%20UDIN%20M%20BM%2014_5.pdf
first_indexed	2023-09-18T23:14:03Z
last_indexed	2023-09-18T23:14:03Z
_version_	1777418993505665024

Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin

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