Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar

Firstly, the purpose of this research is to identify strategies used by Tiger Airways in highly competitive airlines market. In addition, this research also to determine the competitive advantage gained by Tiger Airways in the airline industry. This research focused on the low cost airlines industry...

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Bibliographic Details
Main Author:	Abu Bakar, Lailatul Fahmi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Planning. Business planning. Strategic planning Air transportation. Airlines Competition. International competition
Online Access:	http://ir.uitm.edu.my/id/eprint/25109/ http://ir.uitm.edu.my/id/eprint/25109/1/PPb_LAILATUL%20FAHMI%20ABU%20BAKAR%20BM%20M%2013_5.pdf

id	uitm-25109
recordtype	eprints
spelling	uitm-251092019-09-25T02:55:33Z http://ir.uitm.edu.my/id/eprint/25109/ Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar Abu Bakar, Lailatul Fahmi Planning. Business planning. Strategic planning Air transportation. Airlines Competition. International competition Firstly, the purpose of this research is to identify strategies used by Tiger Airways in highly competitive airlines market. In addition, this research also to determine the competitive advantage gained by Tiger Airways in the airline industry. This research focused on the low cost airlines industry and narrow to the airlines company based in Singapore. This research used Porters’ 5 Forces as a determination of strategy in order to identify the internal capabilities of Tiger Airways in airlines industry. Furthermore, to construct the competitive advantage of Tiger Airways, this research use value chain analysis and critical success factor analysis. By using this analysis, the core competencies of Tiger Airways can be defined. In the other hand, the method that being used for this study is by using secondary data and all the data collected is gathered through reading. The data being analyzed by gap analysis and comparison between general practice in airlines industry and Tiger Airways itself. This analysis will be explained and presented in findings of this report. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25109/1/PPb_LAILATUL%20FAHMI%20ABU%20BAKAR%20BM%20M%2013_5.pdf Abu Bakar, Lailatul Fahmi (2013) Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Planning. Business planning. Strategic planning Air transportation. Airlines Competition. International competition
spellingShingle	Planning. Business planning. Strategic planning Air transportation. Airlines Competition. International competition Abu Bakar, Lailatul Fahmi Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar
description	Firstly, the purpose of this research is to identify strategies used by Tiger Airways in highly competitive airlines market. In addition, this research also to determine the competitive advantage gained by Tiger Airways in the airline industry. This research focused on the low cost airlines industry and narrow to the airlines company based in Singapore. This research used Porters’ 5 Forces as a determination of strategy in order to identify the internal capabilities of Tiger Airways in airlines industry. Furthermore, to construct the competitive advantage of Tiger Airways, this research use value chain analysis and critical success factor analysis. By using this analysis, the core competencies of Tiger Airways can be defined. In the other hand, the method that being used for this study is by using secondary data and all the data collected is gathered through reading. The data being analyzed by gap analysis and comparison between general practice in airlines industry and Tiger Airways itself. This analysis will be explained and presented in findings of this report.
format	Student Project
author	Abu Bakar, Lailatul Fahmi
author_facet	Abu Bakar, Lailatul Fahmi
author_sort	Abu Bakar, Lailatul Fahmi
title	Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar
title_short	Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar
title_full	Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar
title_fullStr	Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar
title_full_unstemmed	Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar
title_sort	tiger airways’s strategies and competitive advantage / lailatul fahmi abu bakar
publisher	Faculty of Business and Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/25109/ http://ir.uitm.edu.my/id/eprint/25109/1/PPb_LAILATUL%20FAHMI%20ABU%20BAKAR%20BM%20M%2013_5.pdf
first_indexed	2023-09-18T23:14:04Z
last_indexed	2023-09-18T23:14:04Z
_version_	1777418994368643072

Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar

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