APA (7th ed.) Citation

Mamat, M., Cheam, C. L., & Nik Ismail, N. N. H. (2013). The influence of familiarity and customer involvement on customer service experience in Malaysian public higher education industry / Mazlina Mamat, Cheam Chai Li and Nik Nor Hasimah Nik Ismail. Research Management Institute (RMI).

Chicago Style (17th ed.) Citation

Mamat, Mazlina, Chai Li Cheam, and Nik Nor Hasimah Nik Ismail. The Influence of Familiarity and Customer Involvement on Customer Service Experience in Malaysian Public Higher Education Industry / Mazlina Mamat, Cheam Chai Li and Nik Nor Hasimah Nik Ismail. Research Management Institute (RMI), 2013.

MLA (8th ed.) Citation

Mamat, Mazlina, et al. The Influence of Familiarity and Customer Involvement on Customer Service Experience in Malaysian Public Higher Education Industry / Mazlina Mamat, Cheam Chai Li and Nik Nor Hasimah Nik Ismail. Research Management Institute (RMI), 2013.