A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly

Creating the effectiveness communication with customers is the most important aspect and how the company applied the element of the communication mix is the most important aspect in service marketing. Akademi Saga still has poor understanding of the role of application of the communication mix eleme...

Full description

Bibliographic Details
Main Author:	Ramly, Maisarah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Awareness Marketing Communication
Online Access:	http://ir.uitm.edu.my/id/eprint/25158/ http://ir.uitm.edu.my/id/eprint/25158/1/PPb_MAISARAH%20RAMLY%20BM%20M%2010_5.pdf

id	uitm-25158
recordtype	eprints
spelling	uitm-251582019-09-25T08:03:14Z http://ir.uitm.edu.my/id/eprint/25158/ A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly Ramly, Maisarah Awareness Marketing Communication Creating the effectiveness communication with customers is the most important aspect and how the company applied the element of the communication mix is the most important aspect in service marketing. Akademi Saga still has poor understanding of the role of application of the communication mix elements to the customers in attracting and maintaining prospective and present customers. This research article evaluates the effectiveness of communication mix has been applied by Akademi Saga in communicating with its customers with the aim of finding solutions to improve the existing communication and customer satisfaction. After reviewing related literature the data from that literature has been summarized and be used to get the gap between the company used and the practice used in the assessment to make the effective marketing mix element been use to make the company success in its industry. The data on the intake and graduated has been collected from year 2008 to 2010 and the total customized training has been done by year 2007 to 2010 has been analyzed to get the information and measured the effectiveness of communication mix elements has been applied by Akademi saga. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25158/1/PPb_MAISARAH%20RAMLY%20BM%20M%2010_5.pdf Ramly, Maisarah (2010) A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Marketing Communication
spellingShingle	Awareness Marketing Communication Ramly, Maisarah A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly
description	Creating the effectiveness communication with customers is the most important aspect and how the company applied the element of the communication mix is the most important aspect in service marketing. Akademi Saga still has poor understanding of the role of application of the communication mix elements to the customers in attracting and maintaining prospective and present customers. This research article evaluates the effectiveness of communication mix has been applied by Akademi Saga in communicating with its customers with the aim of finding solutions to improve the existing communication and customer satisfaction. After reviewing related literature the data from that literature has been summarized and be used to get the gap between the company used and the practice used in the assessment to make the effective marketing mix element been use to make the company success in its industry. The data on the intake and graduated has been collected from year 2008 to 2010 and the total customized training has been done by year 2007 to 2010 has been analyzed to get the information and measured the effectiveness of communication mix elements has been applied by Akademi saga.
format	Student Project
author	Ramly, Maisarah
author_facet	Ramly, Maisarah
author_sort	Ramly, Maisarah
title	A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly
title_short	A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly
title_full	A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly
title_fullStr	A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly
title_full_unstemmed	A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly
title_sort	study on the application of communication mix to increase level of consumer awareness towards eon technologies sdn bhd (akademi saga) / maisarah ramly
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/25158/ http://ir.uitm.edu.my/id/eprint/25158/1/PPb_MAISARAH%20RAMLY%20BM%20M%2010_5.pdf
first_indexed	2023-09-18T23:14:10Z
last_indexed	2023-09-18T23:14:10Z
_version_	1777419001187532800

A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly

Similar Items