The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain

This research exploring the customer awareness towards the importance of insurance, and how well insurer has been convincing its customers who serves as a protection and financial solution provider through elements of marketing or 4P’s namely; product, distribution, promotions and price. The objecti...

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Main Author:	Mat Zain, Maizatul Akmaliah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Awareness Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance
Online Access:	http://ir.uitm.edu.my/id/eprint/25159/ http://ir.uitm.edu.my/id/eprint/25159/1/PPb_MAIZATUL%20AKMALIAH%20MAT%20ZAIN%20BM%20M%2009_5.pdf

id	uitm-25159
recordtype	eprints
spelling	uitm-251592019-09-25T08:02:13Z http://ir.uitm.edu.my/id/eprint/25159/ The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain Mat Zain, Maizatul Akmaliah Awareness Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance This research exploring the customer awareness towards the importance of insurance, and how well insurer has been convincing its customers who serves as a protection and financial solution provider through elements of marketing or 4P’s namely; product, distribution, promotions and price. The objective of the study is to determine level of customer awareness towards Insurance. Besides, to identify factors those influence awareness of customer towards insurance. As well as to determine the most influence factors that increase customer awareness towards insurance. The study also uses to find the recommendations or solutions in order to increase customer awareness towards insurance. Method has been used to conduct this research is using primary and secondary data in getting the data needed. The study is using stratified sampling that take respondent from Maktab Rendah Sains Mara (MRSM) in Melaka to answer the questionnaire given to them. From the findings, the level of customer awareness towards insurance is average. Agent is the most influences factors in distribution that contributes to create customer awareness. Thus, it indicates that agents have an important role in giving comprehensive understanding, information and build customer attention towards the important and benefits of having insurance. Otherwise, promotion is the less influence elements to create customer awareness. Hence, insurer needs to take action to change promotional strategy to be more effective and efficient to increase customer awareness towards insurance. So, it can benefit both insurer and customers. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25159/1/PPb_MAIZATUL%20AKMALIAH%20MAT%20ZAIN%20BM%20M%2009_5.pdf Mat Zain, Maizatul Akmaliah (2009) The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance
spellingShingle	Awareness Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance Mat Zain, Maizatul Akmaliah The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain
description	This research exploring the customer awareness towards the importance of insurance, and how well insurer has been convincing its customers who serves as a protection and financial solution provider through elements of marketing or 4P’s namely; product, distribution, promotions and price. The objective of the study is to determine level of customer awareness towards Insurance. Besides, to identify factors those influence awareness of customer towards insurance. As well as to determine the most influence factors that increase customer awareness towards insurance. The study also uses to find the recommendations or solutions in order to increase customer awareness towards insurance. Method has been used to conduct this research is using primary and secondary data in getting the data needed. The study is using stratified sampling that take respondent from Maktab Rendah Sains Mara (MRSM) in Melaka to answer the questionnaire given to them. From the findings, the level of customer awareness towards insurance is average. Agent is the most influences factors in distribution that contributes to create customer awareness. Thus, it indicates that agents have an important role in giving comprehensive understanding, information and build customer attention towards the important and benefits of having insurance. Otherwise, promotion is the less influence elements to create customer awareness. Hence, insurer needs to take action to change promotional strategy to be more effective and efficient to increase customer awareness towards insurance. So, it can benefit both insurer and customers.
format	Student Project
author	Mat Zain, Maizatul Akmaliah
author_facet	Mat Zain, Maizatul Akmaliah
author_sort	Mat Zain, Maizatul Akmaliah
title	The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain
title_short	The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain
title_full	The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain
title_fullStr	The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain
title_full_unstemmed	The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain
title_sort	using of marketing elements to create customer awareness towards insurance: a study of maktab rendah sains mara (mrsm) teachers in melaka / maizatul akmaliah mat zain
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/25159/ http://ir.uitm.edu.my/id/eprint/25159/1/PPb_MAIZATUL%20AKMALIAH%20MAT%20ZAIN%20BM%20M%2009_5.pdf
first_indexed	2023-09-18T23:14:11Z
last_indexed	2023-09-18T23:14:11Z
_version_	1777419001336430592

The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain

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