A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman

The term consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. Consumer behaviour focuses on how individuals make decisions to spend their available reso...

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Bibliographic Details
Main Author:	Md Othman, Mohamed Noor Hafidz
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Decision making Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/25285/ http://ir.uitm.edu.my/id/eprint/25285/1/PPb_MOHAMED%20NOOR%20HAFIDZ%20MD%20OTHMAN%20BM%20M%2011_5.pdf

id	uitm-25285
recordtype	eprints
spelling	uitm-252852019-10-01T07:01:32Z http://ir.uitm.edu.my/id/eprint/25285/ A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman Md Othman, Mohamed Noor Hafidz Decision making Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The term consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. That includes what they buy it, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase, the impact of such evaluations on future purchases, and how they dispose of it. Clearly, as individuals, we are all unique. However, one of the most important constants among all of us, despite our differences, is that, above all, we are consumers. Due to this statement, researcher feels exuberant to conduct a study to measure the Consumer Behavior in Buying Residential Property in Johor Bahru, Johor. The independent variables of this study were the consumer behavior dimensions which are group influences, Individual/ Psychological Influences, and Marketing Mix while the dependent variables are the Factor Influencing Buyer’s Decision Making. As for the instrument to find the result of the study, researcher used SPSS Version 14 and Paired T-test to testing the hypotheses. The findings of this study will give the benefits to UDA Land (South) Sdn Bhd to improve their consumer behaviour and try to win the customers heart and loyalty. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25285/1/PPb_MOHAMED%20NOOR%20HAFIDZ%20MD%20OTHMAN%20BM%20M%2011_5.pdf Md Othman, Mohamed Noor Hafidz (2011) A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Decision making Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Decision making Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Md Othman, Mohamed Noor Hafidz A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman
description	The term consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. That includes what they buy it, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase, the impact of such evaluations on future purchases, and how they dispose of it. Clearly, as individuals, we are all unique. However, one of the most important constants among all of us, despite our differences, is that, above all, we are consumers. Due to this statement, researcher feels exuberant to conduct a study to measure the Consumer Behavior in Buying Residential Property in Johor Bahru, Johor. The independent variables of this study were the consumer behavior dimensions which are group influences, Individual/ Psychological Influences, and Marketing Mix while the dependent variables are the Factor Influencing Buyer’s Decision Making. As for the instrument to find the result of the study, researcher used SPSS Version 14 and Paired T-test to testing the hypotheses. The findings of this study will give the benefits to UDA Land (South) Sdn Bhd to improve their consumer behaviour and try to win the customers heart and loyalty.
format	Student Project
author	Md Othman, Mohamed Noor Hafidz
author_facet	Md Othman, Mohamed Noor Hafidz
author_sort	Md Othman, Mohamed Noor Hafidz
title	A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman
title_short	A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman
title_full	A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman
title_fullStr	A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman
title_full_unstemmed	A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman
title_sort	study on factors in term of consumer behavior in buying residential property in johor bahru, johor / mohamed noor hafidz md othman
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/25285/ http://ir.uitm.edu.my/id/eprint/25285/1/PPb_MOHAMED%20NOOR%20HAFIDZ%20MD%20OTHMAN%20BM%20M%2011_5.pdf
first_indexed	2023-09-18T23:14:26Z
last_indexed	2023-09-18T23:14:26Z
_version_	1777419017165733888

A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman

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