Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili

Perusahaan Otomobil Nasional Berhad (PROTON) is one of the Malaysian automobile organizations that were established in 1983. Basically, Proton activities are to manufacture, assemble and sell motor vehicles and related products. In 1985, Proton has produced its first Malaysia car which is Proton Sag...

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Main Author:	Mohd Suhaili, Mohd Zhafran
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management, Universiti Teknologi MARA Cawangan Sarawak 2016
Subjects:	Business education Marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/25304/ http://ir.uitm.edu.my/id/eprint/25304/1/PPb_MOHD%20ZHAFRAN%20MOHD%20SUHAILI%20BM%20Q%2015_5.pdf

id	uitm-25304
recordtype	eprints
spelling	uitm-253042019-08-23T08:51:24Z http://ir.uitm.edu.my/id/eprint/25304/ Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili Mohd Suhaili, Mohd Zhafran Business education Marketing Perusahaan Otomobil Nasional Berhad (PROTON) is one of the Malaysian automobile organizations that were established in 1983. Basically, Proton activities are to manufacture, assemble and sell motor vehicles and related products. In 1985, Proton has produced its first Malaysia car which is Proton Saga model. Proton Saga model has launched by the Malaysian Prime Minister, Dato' Seri Mahathir Mohamed. Dato' Seri Mahathir Mohamed is the person who had come with the idea of national car. The establishment of national car in nearly 3 decades ago and many things needs to be re-examined in order to make sure Proton can compete with other car brand in market. The main reason of this research is to investigate factors that influence customers purchase intention toward Proton cars. This is because, recently we can look from the report that released by Malaysian Automotive Association (MAA) shows that Proton ranks second best national car seller. There are four main factors that will be established in this research includes brand, price concern and value concern toward Proton products. Basically, these factors were believed to play a vital role in establishing overall perceptions of Malaysian customers toward the Proton car Faculty of Business and Management, Universiti Teknologi MARA Cawangan Sarawak 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25304/1/PPb_MOHD%20ZHAFRAN%20MOHD%20SUHAILI%20BM%20Q%2015_5.pdf Mohd Suhaili, Mohd Zhafran (2016) Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Business education Marketing
spellingShingle	Business education Marketing Mohd Suhaili, Mohd Zhafran Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili
description	Perusahaan Otomobil Nasional Berhad (PROTON) is one of the Malaysian automobile organizations that were established in 1983. Basically, Proton activities are to manufacture, assemble and sell motor vehicles and related products. In 1985, Proton has produced its first Malaysia car which is Proton Saga model. Proton Saga model has launched by the Malaysian Prime Minister, Dato' Seri Mahathir Mohamed. Dato' Seri Mahathir Mohamed is the person who had come with the idea of national car. The establishment of national car in nearly 3 decades ago and many things needs to be re-examined in order to make sure Proton can compete with other car brand in market. The main reason of this research is to investigate factors that influence customers purchase intention toward Proton cars. This is because, recently we can look from the report that released by Malaysian Automotive Association (MAA) shows that Proton ranks second best national car seller. There are four main factors that will be established in this research includes brand, price concern and value concern toward Proton products. Basically, these factors were believed to play a vital role in establishing overall perceptions of Malaysian customers toward the Proton car
format	Student Project
author	Mohd Suhaili, Mohd Zhafran
author_facet	Mohd Suhaili, Mohd Zhafran
author_sort	Mohd Suhaili, Mohd Zhafran
title	Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili
title_short	Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili
title_full	Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili
title_fullStr	Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili
title_full_unstemmed	Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili
title_sort	factors that influence purchase intention towards proton cars / mohd zhafran mohd suhaili
publisher	Faculty of Business and Management, Universiti Teknologi MARA Cawangan Sarawak
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/25304/ http://ir.uitm.edu.my/id/eprint/25304/1/PPb_MOHD%20ZHAFRAN%20MOHD%20SUHAILI%20BM%20Q%2015_5.pdf
first_indexed	2023-09-18T23:14:28Z
last_indexed	2023-09-18T23:14:28Z
_version_	1777419019536564224

Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili

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