Celebrity impact on young adults purchasing Behaviour / Siti Fariedah Abdullah
This study aim to investigate the impact of celebrity endorsement to the young adults purchasing behavior. Nowadays there are large numbers of brands available in the market so there is a crucial need for the company to distinguish themselves from the competitors. The most familiar ways to distingui...
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| Format: | Student Project |
| Language: | English |
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UITM Sarawak,Kampus Samarahan
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25308/ http://ir.uitm.edu.my/id/eprint/25308/ http://ir.uitm.edu.my/id/eprint/25308/1/PPb_SITI%20FARIEDAH%20ABDULLAH%20BM%20Q%2015_5.pdf |