Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah

In the era of globalization electronic marketing is a great revolution. The internet as a global medium is quickly gaining internet and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicl...

Full description

Bibliographic Details
Main Author:	Tuah, Stephanie Lallai
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Business education Malaysia Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/25314/ http://ir.uitm.edu.my/id/eprint/25314/1/PPb_STEPHANIE%20LALLAI%20ANAK%20TUAH%20BM%20Q%2015_5.pdf

id	uitm-25314
recordtype	eprints
spelling	uitm-253142019-08-23T01:12:28Z http://ir.uitm.edu.my/id/eprint/25314/ Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah Tuah, Stephanie Lallai Business education Malaysia Consumer satisfaction In the era of globalization electronic marketing is a great revolution. The internet as a global medium is quickly gaining internet and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicle for online shopping stores. The large number of Internet users provides a good foundation for the expansion of the online shopping market. Online Shopping is the process of buying goods and services from merchants who sell on the internet,shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this study is to understanding consumer's attitude towards online shopping purchase intention. The study also investigate how demographic (gender, age, income and education level), factors influencing consumers' attitude towards online shopping and Theory of Reasoned Action (TRA) concept affect consumer's attitude towards online shopping. The findings from this study will allow online businesses to be better informed of what draws consumers or prohibits them from coming their best websites. The better understand awareness of online shoppers, the higher the chance which they can create a center of attention and keep consumers. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25314/1/PPb_STEPHANIE%20LALLAI%20ANAK%20TUAH%20BM%20Q%2015_5.pdf Tuah, Stephanie Lallai (2015) Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Business education Malaysia Consumer satisfaction
spellingShingle	Business education Malaysia Consumer satisfaction Tuah, Stephanie Lallai Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah
description	In the era of globalization electronic marketing is a great revolution. The internet as a global medium is quickly gaining internet and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicle for online shopping stores. The large number of Internet users provides a good foundation for the expansion of the online shopping market. Online Shopping is the process of buying goods and services from merchants who sell on the internet,shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this study is to understanding consumer's attitude towards online shopping purchase intention. The study also investigate how demographic (gender, age, income and education level), factors influencing consumers' attitude towards online shopping and Theory of Reasoned Action (TRA) concept affect consumer's attitude towards online shopping. The findings from this study will allow online businesses to be better informed of what draws consumers or prohibits them from coming their best websites. The better understand awareness of online shoppers, the higher the chance which they can create a center of attention and keep consumers.
format	Student Project
author	Tuah, Stephanie Lallai
author_facet	Tuah, Stephanie Lallai
author_sort	Tuah, Stephanie Lallai
title	Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah
title_short	Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah
title_full	Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah
title_fullStr	Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah
title_full_unstemmed	Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah
title_sort	understanding consumer's attitude towards online shopping purchase intention / stephanie lallai tuah
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/25314/ http://ir.uitm.edu.my/id/eprint/25314/1/PPb_STEPHANIE%20LALLAI%20ANAK%20TUAH%20BM%20Q%2015_5.pdf
first_indexed	2023-09-18T23:14:29Z
last_indexed	2023-09-18T23:14:29Z
_version_	1777419020713066496

Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah

Similar Items