The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi

Brand is one of the most important aspects of any business, large or small, retail or Business to Business (B2B). The present harsh business climate has forced companies to consider branding efforts, in order to stay competitive. The gap between main and small actors on the market is increasing, whi...

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Bibliographic Details
Main Author:	Azizi, Mohd Akmaludin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls
Online Access:	http://ir.uitm.edu.my/id/eprint/25321/ http://ir.uitm.edu.my/id/eprint/25321/1/PPb_MOHD%20AKMALUDIN%20AZIZI%20BM%20M%2009_5.pdf

id	uitm-25321
recordtype	eprints
spelling	uitm-253212019-10-25T02:53:47Z http://ir.uitm.edu.my/id/eprint/25321/ The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi Azizi, Mohd Akmaludin Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls Brand is one of the most important aspects of any business, large or small, retail or Business to Business (B2B). The present harsh business climate has forced companies to consider branding efforts, in order to stay competitive. The gap between main and small actors on the market is increasing, which makes it crucial for weaker brands to develop an effective branding strategy. Nowadays, customers are very deeply connected to the brands. When they purchase any product like a car, mobile, items of daily need, even a shopping place, brand name influence the consumer’s preference. Some customers purchase the specific branded things just due to the brand name. Customers believe that brand name is a symbol of quality, status and become a part of their life. Previous research suggest that by using a well known CSR as branding tool, companies can create a positive consumer attitude, and the positive attitude will lead to a positive consumer purchase decision. The aim of this research is to provide a better understanding about the influence of CSR in branding towards Melaka Mall and to explore the importance of a well known CSR which is to find what attitudes consumer has towards CSR as a branding tool. This research explores, describes and tries to explain the influences of CSR in branding towards the brand of Melaka Mall, how the CSR program done by the company can influence their brand. How customers describe the CSR as a branding tool based on two variable of branding which are corporate identity and corporate image. This research has conducted at Melaka Mall SDN. BHD and data was primarily collected through a questionnaire. The data obtained from the questionnaires are being analyzed by using SPSS 14.0. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25321/1/PPb_MOHD%20AKMALUDIN%20AZIZI%20BM%20M%2009_5.pdf Azizi, Mohd Akmaludin (2009) The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls Azizi, Mohd Akmaludin The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi
description	Brand is one of the most important aspects of any business, large or small, retail or Business to Business (B2B). The present harsh business climate has forced companies to consider branding efforts, in order to stay competitive. The gap between main and small actors on the market is increasing, which makes it crucial for weaker brands to develop an effective branding strategy. Nowadays, customers are very deeply connected to the brands. When they purchase any product like a car, mobile, items of daily need, even a shopping place, brand name influence the consumer’s preference. Some customers purchase the specific branded things just due to the brand name. Customers believe that brand name is a symbol of quality, status and become a part of their life. Previous research suggest that by using a well known CSR as branding tool, companies can create a positive consumer attitude, and the positive attitude will lead to a positive consumer purchase decision. The aim of this research is to provide a better understanding about the influence of CSR in branding towards Melaka Mall and to explore the importance of a well known CSR which is to find what attitudes consumer has towards CSR as a branding tool. This research explores, describes and tries to explain the influences of CSR in branding towards the brand of Melaka Mall, how the CSR program done by the company can influence their brand. How customers describe the CSR as a branding tool based on two variable of branding which are corporate identity and corporate image. This research has conducted at Melaka Mall SDN. BHD and data was primarily collected through a questionnaire. The data obtained from the questionnaires are being analyzed by using SPSS 14.0.
format	Student Project
author	Azizi, Mohd Akmaludin
author_facet	Azizi, Mohd Akmaludin
author_sort	Azizi, Mohd Akmaludin
title	The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi
title_short	The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi
title_full	The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi
title_fullStr	The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi
title_full_unstemmed	The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi
title_sort	influence of csr in branding towards melaka mall sdn bhd / mohd akmaludin azizi
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/25321/ http://ir.uitm.edu.my/id/eprint/25321/1/PPb_MOHD%20AKMALUDIN%20AZIZI%20BM%20M%2009_5.pdf
first_indexed	2023-09-18T23:14:30Z
last_indexed	2023-09-18T23:14:30Z
_version_	1777419021587578880

The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi

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