The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi
Brand is one of the most important aspects of any business, large or small, retail or Business to Business (B2B). The present harsh business climate has forced companies to consider branding efforts, in order to stay competitive. The gap between main and small actors on the market is increasing, whi...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25321/ http://ir.uitm.edu.my/id/eprint/25321/1/PPb_MOHD%20AKMALUDIN%20AZIZI%20BM%20M%2009_5.pdf |