The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad

This study is focus on customer satisfaction and marketing mix which is product, place, price and promotion toward Ar Rahnu by Agrobank Alor Gajah, Melaka. Apart from that, this study conducted focusing on “The Effects of Marketing Mix on the Customer Satisfaction of Ar Rahnu by Agrobank Alor Gajah,...

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Main Author:	Saad, Mohd Alif Nurfahmi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Promotions
Online Access:	http://ir.uitm.edu.my/id/eprint/25322/ http://ir.uitm.edu.my/id/eprint/25322/1/PPb_MOHD%20ALIF%20NURFAHMI%20SAAD%20BM%20M%2011_5.pdf

id	uitm-25322
recordtype	eprints
spelling	uitm-253222019-10-25T02:53:49Z http://ir.uitm.edu.my/id/eprint/25322/ The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad Saad, Mohd Alif Nurfahmi Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Promotions This study is focus on customer satisfaction and marketing mix which is product, place, price and promotion toward Ar Rahnu by Agrobank Alor Gajah, Melaka. Apart from that, this study conducted focusing on “The Effects of Marketing Mix on the Customer Satisfaction of Ar Rahnu by Agrobank Alor Gajah, Melaka. The main objectives of this study are to find out level of the customer satisfaction of the Ar Rahnu offered by Agrobank Alor Gajah, Melaka, to analyze the associations between marketing mix and customer satisfaction toward Ar Rahnu by Argobank Alor Gajah, Melaka and to find out the element of marketing mix contributing the most in customer satisfaction by Ar Rahnu Alor Gajah, Melaka. The study was conducted at Agrobank located at Alor Gajah, Melaka and researcher had distributed the questionnaires to the Ar Rahnu’s customers and 100 respondents selected in order to obtain the findings regarding the topic. The researcher used the descriptive study in order to explore the problem regards the topics. In this research, the study consists of four variables of marketing mix as independent variables and customer satisfaction as a dependent variable toward Ar Rahnu at Argobank Alor Gajah, Melaka. The primary and secondary data has been use for this study to collect the sources. The data obtained from the questionnaires are being analyzed by using SPSS 17.0. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25322/1/PPb_MOHD%20ALIF%20NURFAHMI%20SAAD%20BM%20M%2011_5.pdf Saad, Mohd Alif Nurfahmi (2011) The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Promotions
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Promotions Saad, Mohd Alif Nurfahmi The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad
description	This study is focus on customer satisfaction and marketing mix which is product, place, price and promotion toward Ar Rahnu by Agrobank Alor Gajah, Melaka. Apart from that, this study conducted focusing on “The Effects of Marketing Mix on the Customer Satisfaction of Ar Rahnu by Agrobank Alor Gajah, Melaka. The main objectives of this study are to find out level of the customer satisfaction of the Ar Rahnu offered by Agrobank Alor Gajah, Melaka, to analyze the associations between marketing mix and customer satisfaction toward Ar Rahnu by Argobank Alor Gajah, Melaka and to find out the element of marketing mix contributing the most in customer satisfaction by Ar Rahnu Alor Gajah, Melaka. The study was conducted at Agrobank located at Alor Gajah, Melaka and researcher had distributed the questionnaires to the Ar Rahnu’s customers and 100 respondents selected in order to obtain the findings regarding the topic. The researcher used the descriptive study in order to explore the problem regards the topics. In this research, the study consists of four variables of marketing mix as independent variables and customer satisfaction as a dependent variable toward Ar Rahnu at Argobank Alor Gajah, Melaka. The primary and secondary data has been use for this study to collect the sources. The data obtained from the questionnaires are being analyzed by using SPSS 17.0.
format	Student Project
author	Saad, Mohd Alif Nurfahmi
author_facet	Saad, Mohd Alif Nurfahmi
author_sort	Saad, Mohd Alif Nurfahmi
title	The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad
title_short	The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad
title_full	The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad
title_fullStr	The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad
title_full_unstemmed	The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad
title_sort	effects of marketing mix on the customer satisfaction of ar-rahnu by agrobank alor gajah, melaka / mohd alif nurfahmi saad
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/25322/ http://ir.uitm.edu.my/id/eprint/25322/1/PPb_MOHD%20ALIF%20NURFAHMI%20SAAD%20BM%20M%2011_5.pdf
first_indexed	2023-09-18T23:14:30Z
last_indexed	2023-09-18T23:14:30Z
_version_	1777419021742768128

The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad

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