A study on attitude towards internet advertising among non-technical department employees of Petronas Carigali Sdn Bhd Sarawak operations / Awangku Mohd Hazriq Fadzly Awg Ahmad
The size and range of online advertisement is increasing dramatically. Businesses are spending more on internet advertisement than before. Understanding the factors that influence internet advertisement effectiveness is crucial. The number of Internet users around the world including in Malaysia ar...
| Main Author: | |
|---|---|
| Format: | Research Reports |
| Language: | English |
| Published: |
Faculty of Business and Management, UiTM Sarawak
2015
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/25334/ http://ir.uitm.edu.my/id/eprint/25334/1/PPb_AWANGKU%20MOHD%20HAZRIQ%20FADZLY%20AWANG%20AHMAD%20BM%20Q%2015_5.pdf |