A study on customer retention in relation to service by cooperative provider in Takaful Ikhlas / Mohd Asyraf Abd. Rahman
Customer retention defines as when company are successful in keeping their customer to still using their product or services rather than change to their competitors product or services. Customer retention also is important for most of the company to be prime mover and to sustain their profitability....
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25338/ http://ir.uitm.edu.my/id/eprint/25338/1/PPb_MOHD%20ASYRAF%20ABD.%20RAHMAN%20BM%20M%2011_5.pdf |