The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias

This research examined the effects of Scope International Malaysia Academy (SIMA) as SCR in enhancing Standard Chartered product and brand image awareness in Malaysia. The purpose of this research is to identify the effects of SIMA as CSR activity in producing knowledgeable workers, high skill worke...

Full description

Bibliographic Details
Main Author:	Alias, Mohd Atasha
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Organizational behavior. Corporate culture Corporate image Branding (Marketing)
Online Access:	http://ir.uitm.edu.my/id/eprint/25358/ http://ir.uitm.edu.my/id/eprint/25358/1/PPb_MOHD%20ATASHA%20%20ALIAS%20BM%20M%2010_5.pdf

id	uitm-25358
recordtype	eprints
spelling	uitm-253582019-11-08T09:11:02Z http://ir.uitm.edu.my/id/eprint/25358/ The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias Alias, Mohd Atasha Organizational behavior. Corporate culture Corporate image Branding (Marketing) This research examined the effects of Scope International Malaysia Academy (SIMA) as SCR in enhancing Standard Chartered product and brand image awareness in Malaysia. The purpose of this research is to identify the effects of SIMA as CSR activity in producing knowledgeable workers, high skill workers and financial professionals. This is to find out whether the initial purposes of implementing CSR activity will really produce to the effects wanted. To carry out this research, a total of 34 sets of survey questionnaires were distributed to the SIMA alumni who are currently working with Scope International. A total of 34 participants were identified that could participate in the survey. The reliability analysis, frequency distribution analysis, and Pearson’s correlation analysis are used in the research to analyze and interpret the results. The research findings show that the increasing trend in Standard Chartered product and brand image awareness in Malaysia is the most important factor that encourages CSR activity by Scope International. Furthermore, the research also confirmed that implementing CSR in Scope International can improve skills and knowledge of workers, producing financial professional and increase the awareness of Standard Chartered product and brands among Malaysian. In addition, the research results also established that there is correlation between the factors and the effects of initiating CSR practices. This research can be beneficial to the commercial banking sector in Malaysia and serve as a reference for them to further exploit the benefits and advantages of implementing CSR. This research examined the effects of Scope International Malaysia Academy (SIMA) as SCR in enhancing Standard Chartered product and brand image awareness in Malaysia. The purpose of this research is to identify the effects of SIMA as CSR activity in producing knowledgeable workers, high skill workers and financial professionals. This is to find out whether the initial purposes of implementing CSR activity will really produce to the effects wanted. To carry out this research, a total of 34 sets of survey questionnaires were distributed to the SIMA alumni who are currently working with Scope International. A total of 34 participants were identified that could participate in the survey. The reliability analysis, frequency distribution analysis, and Pearson’s correlation analysis are used in the research to analyze and interpret the results. The research findings show that the increasing trend in Standard Chartered product and brand image awareness in Malaysia is the most important factor that encourages CSR activity by Scope International. Furthermore, the research also confirmed that implementing CSR in Scope International can improve skills and knowledge of workers, producing financial professional and increase the awareness of Standard Chartered product and brands among Malaysian. In addition, the research results also established that there is correlation between the factors and the effects of initiating CSR practices. This research can be beneficial to the commercial banking sector in Malaysia and serve as a reference for them to further exploit the benefits and advantages of implementing CSR. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25358/1/PPb_MOHD%20ATASHA%20%20ALIAS%20BM%20M%2010_5.pdf Alias, Mohd Atasha (2010) The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Organizational behavior. Corporate culture Corporate image Branding (Marketing)
spellingShingle	Organizational behavior. Corporate culture Corporate image Branding (Marketing) Alias, Mohd Atasha The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias
description	This research examined the effects of Scope International Malaysia Academy (SIMA) as SCR in enhancing Standard Chartered product and brand image awareness in Malaysia. The purpose of this research is to identify the effects of SIMA as CSR activity in producing knowledgeable workers, high skill workers and financial professionals. This is to find out whether the initial purposes of implementing CSR activity will really produce to the effects wanted. To carry out this research, a total of 34 sets of survey questionnaires were distributed to the SIMA alumni who are currently working with Scope International. A total of 34 participants were identified that could participate in the survey. The reliability analysis, frequency distribution analysis, and Pearson’s correlation analysis are used in the research to analyze and interpret the results. The research findings show that the increasing trend in Standard Chartered product and brand image awareness in Malaysia is the most important factor that encourages CSR activity by Scope International. Furthermore, the research also confirmed that implementing CSR in Scope International can improve skills and knowledge of workers, producing financial professional and increase the awareness of Standard Chartered product and brands among Malaysian. In addition, the research results also established that there is correlation between the factors and the effects of initiating CSR practices. This research can be beneficial to the commercial banking sector in Malaysia and serve as a reference for them to further exploit the benefits and advantages of implementing CSR. This research examined the effects of Scope International Malaysia Academy (SIMA) as SCR in enhancing Standard Chartered product and brand image awareness in Malaysia. The purpose of this research is to identify the effects of SIMA as CSR activity in producing knowledgeable workers, high skill workers and financial professionals. This is to find out whether the initial purposes of implementing CSR activity will really produce to the effects wanted. To carry out this research, a total of 34 sets of survey questionnaires were distributed to the SIMA alumni who are currently working with Scope International. A total of 34 participants were identified that could participate in the survey. The reliability analysis, frequency distribution analysis, and Pearson’s correlation analysis are used in the research to analyze and interpret the results. The research findings show that the increasing trend in Standard Chartered product and brand image awareness in Malaysia is the most important factor that encourages CSR activity by Scope International. Furthermore, the research also confirmed that implementing CSR in Scope International can improve skills and knowledge of workers, producing financial professional and increase the awareness of Standard Chartered product and brands among Malaysian. In addition, the research results also established that there is correlation between the factors and the effects of initiating CSR practices. This research can be beneficial to the commercial banking sector in Malaysia and serve as a reference for them to further exploit the benefits and advantages of implementing CSR.
format	Student Project
author	Alias, Mohd Atasha
author_facet	Alias, Mohd Atasha
author_sort	Alias, Mohd Atasha
title	The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias
title_short	The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias
title_full	The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias
title_fullStr	The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias
title_full_unstemmed	The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias
title_sort	role of sima as corporate social responsibility (csr) in enhancing standard chartered product and brand image awareness in malaysia / mohd atasha alias
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/25358/ http://ir.uitm.edu.my/id/eprint/25358/1/PPb_MOHD%20ATASHA%20%20ALIAS%20BM%20M%2010_5.pdf
first_indexed	2023-09-18T23:14:34Z
last_indexed	2023-09-18T23:14:34Z
_version_	1777419026393202688

The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias

Similar Items