The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias
This research examined the effects of Scope International Malaysia Academy (SIMA) as SCR in enhancing Standard Chartered product and brand image awareness in Malaysia. The purpose of this research is to identify the effects of SIMA as CSR activity in producing knowledgeable workers, high skill worke...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25358/ http://ir.uitm.edu.my/id/eprint/25358/1/PPb_MOHD%20ATASHA%20%20ALIAS%20BM%20M%2010_5.pdf |