Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria

Customer loyalty is one factor the successful of the organization to achieve competitive advantages in the business. There are five types of factors that contributed customer loyalty which are facilities, location, services offering, physical environment and employees. High motivation among employee...

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Bibliographic Details
Main Author:	Zakaria, Mohd Azraf
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/25373/ http://ir.uitm.edu.my/id/eprint/25373/1/PPb_MOHD%20AZRAF%20%20ZAKARIA%20BM%20M%2011_5.pdf

id	uitm-25373
recordtype	eprints
spelling	uitm-253732019-11-08T09:12:17Z http://ir.uitm.edu.my/id/eprint/25373/ Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria Zakaria, Mohd Azraf Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Customer services. Customer relations Customer loyalty is one factor the successful of the organization to achieve competitive advantages in the business. There are five types of factors that contributed customer loyalty which are facilities, location, services offering, physical environment and employees. High motivation among employees, well maintained facilities, good information regarding location and provide quality services can make the customers become loyal to the organization. The aim of this study to investigate the relationship of the independent variables: facilities, location, services offering, physical environment and employees toward customer’s loyalty at Terengganu Equestrian Resort, (TER), Terengganu Darul Iman. Data were collected from 50 respondents and they are randomly selected from customers at TER. The study revealed the independent variables that contribute to the customer’s loyalty. The descriptive statistic was use to discuss on the profile of respondents, Cronbach’s Alpha was used to test the reliability coefficient all independent variables and dependent variables while Pearson Correlation matrix was use to see the strength of interrelated that present independent and dependent variables among all mentioned. Results obtained from the Pearson Correlation analysis revealed that the five factors which are facilities, location, services offering, physical environment and employees were strongly related to customer loyalty. Achievement of facilities was moderately positive related to customer loyalty and location was also found to be positive. Services offering also show the positive result and moderate related to customer loyalty. It also same happen to physical environment with moderate and positive correlation with customer loyalty. The ranking show employee is weak but also positive related to customer loyalty. Finally, the study recommends among other things that the organizations should provide the facilities can accommodate large number of customers, provide several signboard that give information about TER, hire contractor to ensure the environment well maintained and give their staff extensive training toward managing customer and how to build a good relationship with customers. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25373/1/PPb_MOHD%20AZRAF%20%20ZAKARIA%20BM%20M%2011_5.pdf Zakaria, Mohd Azraf (2011) Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Customer services. Customer relations
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Customer services. Customer relations Zakaria, Mohd Azraf Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria
description	Customer loyalty is one factor the successful of the organization to achieve competitive advantages in the business. There are five types of factors that contributed customer loyalty which are facilities, location, services offering, physical environment and employees. High motivation among employees, well maintained facilities, good information regarding location and provide quality services can make the customers become loyal to the organization. The aim of this study to investigate the relationship of the independent variables: facilities, location, services offering, physical environment and employees toward customer’s loyalty at Terengganu Equestrian Resort, (TER), Terengganu Darul Iman. Data were collected from 50 respondents and they are randomly selected from customers at TER. The study revealed the independent variables that contribute to the customer’s loyalty. The descriptive statistic was use to discuss on the profile of respondents, Cronbach’s Alpha was used to test the reliability coefficient all independent variables and dependent variables while Pearson Correlation matrix was use to see the strength of interrelated that present independent and dependent variables among all mentioned. Results obtained from the Pearson Correlation analysis revealed that the five factors which are facilities, location, services offering, physical environment and employees were strongly related to customer loyalty. Achievement of facilities was moderately positive related to customer loyalty and location was also found to be positive. Services offering also show the positive result and moderate related to customer loyalty. It also same happen to physical environment with moderate and positive correlation with customer loyalty. The ranking show employee is weak but also positive related to customer loyalty. Finally, the study recommends among other things that the organizations should provide the facilities can accommodate large number of customers, provide several signboard that give information about TER, hire contractor to ensure the environment well maintained and give their staff extensive training toward managing customer and how to build a good relationship with customers.
format	Student Project
author	Zakaria, Mohd Azraf
author_facet	Zakaria, Mohd Azraf
author_sort	Zakaria, Mohd Azraf
title	Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria
title_short	Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria
title_full	Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria
title_fullStr	Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria
title_full_unstemmed	Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria
title_sort	customer loyalty towards terengganu equestrian resort / mohd azraf zakaria
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/25373/ http://ir.uitm.edu.my/id/eprint/25373/1/PPb_MOHD%20AZRAF%20%20ZAKARIA%20BM%20M%2011_5.pdf
first_indexed	2023-09-18T23:14:36Z
last_indexed	2023-09-18T23:14:36Z
_version_	1777419028127547392

Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria

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