Servicecapes importance and its impact towards employees’ satisfaction at Alam Maritim (M) Sdn. Bhd. / Mohd Insan Tokshim
Servicecapes was introduced by Boom and Bitner to emphasize the impact of physical environment in which a service process takes place. The impact of physical environment is taken lightly by many organizations without realizing the negative impact towards customer and also employees’ satisfaction. Wi...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25470/ http://ir.uitm.edu.my/id/eprint/25470/1/PPb_MOHD%20INSAN%20%20TOKSHIM%20BM%20M%2010_5.pdf |