A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin

The purpose for this research is to study the relationship between the countries of origin image towards the perception of brand equity of Malaysian. There were two independent variables which are macro country or origin image and micro country of origin image and one dependent variable which is the...

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Main Author:	Kamalludin, Mohd Naguib Ainuddin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Marketing Branding (Marketing) Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/25483/ http://ir.uitm.edu.my/id/eprint/25483/1/PPb_MOHD%20NAGUIB%20AINUDDIN%20KAMALLUDIN%20BM%20M%2015_5.pdf

id	uitm-25483
recordtype	eprints
spelling	uitm-254832019-11-19T09:00:07Z http://ir.uitm.edu.my/id/eprint/25483/ A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin Kamalludin, Mohd Naguib Ainuddin Marketing Branding (Marketing) Market surveys. Including brand choice. Brand loyalty The purpose for this research is to study the relationship between the countries of origin image towards the perception of brand equity of Malaysian. There were two independent variables which are macro country or origin image and micro country of origin image and one dependent variable which is the perception of brand equity. The respondents of the study were 200 Malaysian consumers that were being selected by using a non-probability sampling method, mall intercept. 200 questionnaires were given to collect the data. The data was then analyzed using frequency analysis, reliability analysis, correlation analysis and regression analysis. The findings of the study show that macro and micro country of origin image does in fact have significant relationship towards the perception of brand equity. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25483/1/PPb_MOHD%20NAGUIB%20AINUDDIN%20KAMALLUDIN%20BM%20M%2015_5.pdf Kamalludin, Mohd Naguib Ainuddin (2015) A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Branding (Marketing) Market surveys. Including brand choice. Brand loyalty
spellingShingle	Marketing Branding (Marketing) Market surveys. Including brand choice. Brand loyalty Kamalludin, Mohd Naguib Ainuddin A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
description	The purpose for this research is to study the relationship between the countries of origin image towards the perception of brand equity of Malaysian. There were two independent variables which are macro country or origin image and micro country of origin image and one dependent variable which is the perception of brand equity. The respondents of the study were 200 Malaysian consumers that were being selected by using a non-probability sampling method, mall intercept. 200 questionnaires were given to collect the data. The data was then analyzed using frequency analysis, reliability analysis, correlation analysis and regression analysis. The findings of the study show that macro and micro country of origin image does in fact have significant relationship towards the perception of brand equity.
format	Student Project
author	Kamalludin, Mohd Naguib Ainuddin
author_facet	Kamalludin, Mohd Naguib Ainuddin
author_sort	Kamalludin, Mohd Naguib Ainuddin
title	A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
title_short	A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
title_full	A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
title_fullStr	A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
title_full_unstemmed	A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
title_sort	study on country of origin image towards the perception of brand equity among malaysians / mohd naguib ainuddin kamalludin
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/25483/ http://ir.uitm.edu.my/id/eprint/25483/1/PPb_MOHD%20NAGUIB%20AINUDDIN%20KAMALLUDIN%20BM%20M%2015_5.pdf
first_indexed	2023-09-18T23:14:49Z
last_indexed	2023-09-18T23:14:49Z
_version_	1777419041570291712

A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin

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