A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif

PASDEC Corporation Sdn Bhd is one of the subsidiaries company under Perbadanan Kemajuan Negeri Pahang (PKNP). The company operated under PKNP at Complex Teruntum, Kuantan. PASDEC Corporation business involved developing residential and commercial building in Pahang state and also developed a few pro...

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Bibliographic Details
Main Author:	Sharif, Mohd Nur Shafiq
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Promotions
Online Access:	http://ir.uitm.edu.my/id/eprint/25493/ http://ir.uitm.edu.my/id/eprint/25493/1/PPb_MOHD%20NUR%20SHAFIQ%20SHARIF%20BM%20M%2009_5.pdf

id	uitm-25493
recordtype	eprints
spelling	uitm-254932019-11-27T06:42:14Z http://ir.uitm.edu.my/id/eprint/25493/ A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif Sharif, Mohd Nur Shafiq Marketing Marketing research. Marketing research companies. Sales forecasting Promotions PASDEC Corporation Sdn Bhd is one of the subsidiaries company under Perbadanan Kemajuan Negeri Pahang (PKNP). The company operated under PKNP at Complex Teruntum, Kuantan. PASDEC Corporation business involved developing residential and commercial building in Pahang state and also developed a few project outside Pahang. For this company, developing quality and satisfactory residential houses is always a first priority. But having only a quality houses and projects is not enough to ensure the smooth and fruitful selling process. In order to get the best results in hand, beautiful houses must be assists with an aggressive and effective marketing communication tools. At present, PASDEC Corp is probably firing with full cylinders. They have done everything from personal to even have their own advertisement, but still the statistics shows that PASDEC sales has slump from 2007 to right until now. So the question to be answer is whether this condition is contributed by the ineffectiveness of PASDEC marketing tools or whether the current unhealthy global economic condition that drawn the plunge of PASDEC overall sales? Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25493/1/PPb_MOHD%20NUR%20SHAFIQ%20SHARIF%20BM%20M%2009_5.pdf Sharif, Mohd Nur Shafiq (2009) A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Promotions
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Promotions Sharif, Mohd Nur Shafiq A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif
description	PASDEC Corporation Sdn Bhd is one of the subsidiaries company under Perbadanan Kemajuan Negeri Pahang (PKNP). The company operated under PKNP at Complex Teruntum, Kuantan. PASDEC Corporation business involved developing residential and commercial building in Pahang state and also developed a few project outside Pahang. For this company, developing quality and satisfactory residential houses is always a first priority. But having only a quality houses and projects is not enough to ensure the smooth and fruitful selling process. In order to get the best results in hand, beautiful houses must be assists with an aggressive and effective marketing communication tools. At present, PASDEC Corp is probably firing with full cylinders. They have done everything from personal to even have their own advertisement, but still the statistics shows that PASDEC sales has slump from 2007 to right until now. So the question to be answer is whether this condition is contributed by the ineffectiveness of PASDEC marketing tools or whether the current unhealthy global economic condition that drawn the plunge of PASDEC overall sales?
format	Student Project
author	Sharif, Mohd Nur Shafiq
author_facet	Sharif, Mohd Nur Shafiq
author_sort	Sharif, Mohd Nur Shafiq
title	A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif
title_short	A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif
title_full	A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif
title_fullStr	A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif
title_full_unstemmed	A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif
title_sort	case study on the promotional activities practiced by pasdec corporation / mohd nur shafiq sharif
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/25493/ http://ir.uitm.edu.my/id/eprint/25493/1/PPb_MOHD%20NUR%20SHAFIQ%20SHARIF%20BM%20M%2009_5.pdf
first_indexed	2023-09-18T23:14:50Z
last_indexed	2023-09-18T23:14:50Z
_version_	1777419043035152384

A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif

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