Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki

Researcher have choose Corporate Image of Kazzponic Sdn Bhd as the topic due to certain issues concerning on Kazzponic’s corporate image towards its company. The objective of this study is to monitor the corporate image management as the key strategy for a competent corporate image of Kazzponic Sdn...

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Main Author: Md Zuki, Mohd Zuraffly
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/25534/
http://ir.uitm.edu.my/id/eprint/25534/1/PPb_MOHD%20ZURAFFLY%20%20MD%20ZUKI%20BM%20M%2009_5.pdf
id uitm-25534
recordtype eprints
spelling uitm-255342019-11-28T06:41:51Z http://ir.uitm.edu.my/id/eprint/25534/ Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki Md Zuki, Mohd Zuraffly Corporate image Marketing Marketing research. Marketing research companies. Sales forecasting Researcher have choose Corporate Image of Kazzponic Sdn Bhd as the topic due to certain issues concerning on Kazzponic’s corporate image towards its company. The objective of this study is to monitor the corporate image management as the key strategy for a competent corporate image of Kazzponic Sdn Bhd. The purpose of this paper is to study and view on Kazzponic Sdn Bhd’s Corporate Image which responds towards heightened concerns in attracting consumers and other marketing channels toward its company and products. Researcher has signaled the need for corporate image in order to build strong brand image so that this company can compete with other competitors which are in the same field. Given this sea change in the corporate environment, companies want to increase their ability to manage their profits and risks, and to protect the reputation of their brands. The approach consists of theory building by reviewing the literature and examining the issues that rose in the organization. An observation plus interview also been done as to have a clear overview of the issue that occurred. In findings, it can be found that Kazzponic Sdn Bhd had an unstable response towards its corporate image and shown a fluctuation in its graph on the brand recognition of their customers. This study suggests that the corporate image must be set up by company which seemingly important towards local sustainable development as it depends heavily on the nature of the programs, how the programs are designed and implemented. All the elements (marketing strategies, branding, corporate identity, corporate communication and corporate social responsibilities) that contributes to the issue (corporate image) are failed to meet the standards based to the theories from the previous researchers which makes the company suffered an unrecognizable corporate image by its audiences. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25534/1/PPb_MOHD%20ZURAFFLY%20%20MD%20ZUKI%20BM%20M%2009_5.pdf Md Zuki, Mohd Zuraffly (2009) Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Corporate image
Marketing
Marketing research. Marketing research companies. Sales forecasting
spellingShingle Corporate image
Marketing
Marketing research. Marketing research companies. Sales forecasting
Md Zuki, Mohd Zuraffly
Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki
description Researcher have choose Corporate Image of Kazzponic Sdn Bhd as the topic due to certain issues concerning on Kazzponic’s corporate image towards its company. The objective of this study is to monitor the corporate image management as the key strategy for a competent corporate image of Kazzponic Sdn Bhd. The purpose of this paper is to study and view on Kazzponic Sdn Bhd’s Corporate Image which responds towards heightened concerns in attracting consumers and other marketing channels toward its company and products. Researcher has signaled the need for corporate image in order to build strong brand image so that this company can compete with other competitors which are in the same field. Given this sea change in the corporate environment, companies want to increase their ability to manage their profits and risks, and to protect the reputation of their brands. The approach consists of theory building by reviewing the literature and examining the issues that rose in the organization. An observation plus interview also been done as to have a clear overview of the issue that occurred. In findings, it can be found that Kazzponic Sdn Bhd had an unstable response towards its corporate image and shown a fluctuation in its graph on the brand recognition of their customers. This study suggests that the corporate image must be set up by company which seemingly important towards local sustainable development as it depends heavily on the nature of the programs, how the programs are designed and implemented. All the elements (marketing strategies, branding, corporate identity, corporate communication and corporate social responsibilities) that contributes to the issue (corporate image) are failed to meet the standards based to the theories from the previous researchers which makes the company suffered an unrecognizable corporate image by its audiences.
format Student Project
author Md Zuki, Mohd Zuraffly
author_facet Md Zuki, Mohd Zuraffly
author_sort Md Zuki, Mohd Zuraffly
title Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki
title_short Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki
title_full Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki
title_fullStr Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki
title_full_unstemmed Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki
title_sort corporate image of kazzponic sdn bhd / mohd zuraffly md zuki
publisher Faculty of Business and Management
publishDate 2009
url http://ir.uitm.edu.my/id/eprint/25534/
http://ir.uitm.edu.my/id/eprint/25534/1/PPb_MOHD%20ZURAFFLY%20%20MD%20ZUKI%20BM%20M%2009_5.pdf
first_indexed 2023-09-18T23:14:55Z
last_indexed 2023-09-18T23:14:55Z
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