The impact of servicescape on the customer satisfaction at LCCT parking / Mohd. Hasmir Amiryaziz

The main purpose of this study is to see the impact of the servicescape on the customer satisfaction at LCCT parking. This research had been done at the LCCT area and all the respondent are from the LCCT user. The problem that the customers face at the LCCT is about the parking lot and the facilitie...

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Bibliographic Details
Main Author:	Amiryaziz, Mohd. Hasmir
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Parking. Automobile parking Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/25535/ http://ir.uitm.edu.my/id/eprint/25535/1/PPb_MOHD.%20HASMIR%20AMIRYAZIZ%20BM%20M%2010_5.pdf

id	uitm-25535
recordtype	eprints
spelling	uitm-255352019-11-28T06:42:01Z http://ir.uitm.edu.my/id/eprint/25535/ The impact of servicescape on the customer satisfaction at LCCT parking / Mohd. Hasmir Amiryaziz Amiryaziz, Mohd. Hasmir Parking. Automobile parking Consumer satisfaction The main purpose of this study is to see the impact of the servicescape on the customer satisfaction at LCCT parking. This research had been done at the LCCT area and all the respondent are from the LCCT user. The problem that the customers face at the LCCT is about the parking lot and the facilities that being provided at the LCCT parking area. The first objective of this study is to determine the level of customer satisfaction at the LCCT parking. The second objective of this research is, to identify the servicescape ranking factor that contributes to the customer satisfaction at LCCT parking service. The next objective of this study is to determine the frequency of the consumer come to LCCT and uses the parking service, and the last objective of this study is to identify the solution/recommendation to increase the customer satisfaction at LCCT car park. For the research methodology, researcher used exploratory and descriptive research in conducted this research study. The populations in this study were the people that using the parking service at the LCCT Terminal. In this study, researcher was decided to use convenience sampling which is a non probability sampling technique that attempts to obtain a sample of convenient elements. The number of respondent for this research is 101. For this study, the researcher will use primary data in order to collect data from the sample. The technique for collecting data is by using the questionnaire. The finding for this research is the level of customer satisfaction that using the LCCT Parking service still in the average level. There are some customers that are still not satisfied with the service that being provided by MA Sepang Sdn Bhd. For the servicescape factor, the first ranking that contributes to the customer satisfaction is the spatial layout and functionality, and then the second is the signs symbols and artifacts, and lastly the ambient condition. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25535/1/PPb_MOHD.%20HASMIR%20AMIRYAZIZ%20BM%20M%2010_5.pdf Amiryaziz, Mohd. Hasmir (2010) The impact of servicescape on the customer satisfaction at LCCT parking / Mohd. Hasmir Amiryaziz. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Parking. Automobile parking Consumer satisfaction
spellingShingle	Parking. Automobile parking Consumer satisfaction Amiryaziz, Mohd. Hasmir The impact of servicescape on the customer satisfaction at LCCT parking / Mohd. Hasmir Amiryaziz
description	The main purpose of this study is to see the impact of the servicescape on the customer satisfaction at LCCT parking. This research had been done at the LCCT area and all the respondent are from the LCCT user. The problem that the customers face at the LCCT is about the parking lot and the facilities that being provided at the LCCT parking area. The first objective of this study is to determine the level of customer satisfaction at the LCCT parking. The second objective of this research is, to identify the servicescape ranking factor that contributes to the customer satisfaction at LCCT parking service. The next objective of this study is to determine the frequency of the consumer come to LCCT and uses the parking service, and the last objective of this study is to identify the solution/recommendation to increase the customer satisfaction at LCCT car park. For the research methodology, researcher used exploratory and descriptive research in conducted this research study. The populations in this study were the people that using the parking service at the LCCT Terminal. In this study, researcher was decided to use convenience sampling which is a non probability sampling technique that attempts to obtain a sample of convenient elements. The number of respondent for this research is 101. For this study, the researcher will use primary data in order to collect data from the sample. The technique for collecting data is by using the questionnaire. The finding for this research is the level of customer satisfaction that using the LCCT Parking service still in the average level. There are some customers that are still not satisfied with the service that being provided by MA Sepang Sdn Bhd. For the servicescape factor, the first ranking that contributes to the customer satisfaction is the spatial layout and functionality, and then the second is the signs symbols and artifacts, and lastly the ambient condition.
format	Student Project
author	Amiryaziz, Mohd. Hasmir
author_facet	Amiryaziz, Mohd. Hasmir
author_sort	Amiryaziz, Mohd. Hasmir
title	The impact of servicescape on the customer satisfaction at LCCT parking / Mohd. Hasmir Amiryaziz
title_short	The impact of servicescape on the customer satisfaction at LCCT parking / Mohd. Hasmir Amiryaziz
title_full	The impact of servicescape on the customer satisfaction at LCCT parking / Mohd. Hasmir Amiryaziz
title_fullStr	The impact of servicescape on the customer satisfaction at LCCT parking / Mohd. Hasmir Amiryaziz
title_full_unstemmed	The impact of servicescape on the customer satisfaction at LCCT parking / Mohd. Hasmir Amiryaziz
title_sort	impact of servicescape on the customer satisfaction at lcct parking / mohd. hasmir amiryaziz
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/25535/ http://ir.uitm.edu.my/id/eprint/25535/1/PPb_MOHD.%20HASMIR%20AMIRYAZIZ%20BM%20M%2010_5.pdf
first_indexed	2023-09-18T23:14:56Z
last_indexed	2023-09-18T23:14:56Z
_version_	1777419048509767680

The impact of servicescape on the customer satisfaction at LCCT parking / Mohd. Hasmir Amiryaziz

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