Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail

Insurance is a risk transfer mechanism whereby the individual or the business enterprise can shift some of the uncertainties of life on the shoulder of the other. All the people will desire to live a cleaner, healthier, comfortable and easy life. To meet this requirement different enterprises produc...

Full description

Bibliographic Details
Main Author:	Ismail, Munirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Marketing research. Marketing research companies. Sales forecasting Insurance business. Insurance management
Online Access:	http://ir.uitm.edu.my/id/eprint/25713/ http://ir.uitm.edu.my/id/eprint/25713/1/PPb_MUNIRAH%20ISMAIL%20BM%20M%2010_5.pdf

id	uitm-25713
recordtype	eprints
spelling	uitm-257132020-01-06T03:04:36Z http://ir.uitm.edu.my/id/eprint/25713/ Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail Ismail, Munirah Marketing research. Marketing research companies. Sales forecasting Insurance business. Insurance management Insurance is a risk transfer mechanism whereby the individual or the business enterprise can shift some of the uncertainties of life on the shoulder of the other. All the people will desire to live a cleaner, healthier, comfortable and easy life. To meet this requirement different enterprises produce and provide goods and services such as Takaful insurance. Takaful which is known as Islamic insurance is an insurance which based on Shari’ah compliance and being popular among the Muslim in Malaysia. On that causes, this study is to investigate the strategies that influence the sales performance of Takaful products at Etiqa. Then the related literature review was conducted to ensure the evidence in the case study is relevant with the company prospect. The case study analyze to identify either the business strategies can contribute to increase profit and produce best strategies to attract the customers. The interviews were conducted with the Etiqa Insurance and Takaful Berhad (Bandar Baru Klang Branch) and it shows that there is the business strategies used to increase the production of Takaful products. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25713/1/PPb_MUNIRAH%20ISMAIL%20BM%20M%2010_5.pdf Ismail, Munirah (2010) Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Insurance business. Insurance management
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Insurance business. Insurance management Ismail, Munirah Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail
description	Insurance is a risk transfer mechanism whereby the individual or the business enterprise can shift some of the uncertainties of life on the shoulder of the other. All the people will desire to live a cleaner, healthier, comfortable and easy life. To meet this requirement different enterprises produce and provide goods and services such as Takaful insurance. Takaful which is known as Islamic insurance is an insurance which based on Shari’ah compliance and being popular among the Muslim in Malaysia. On that causes, this study is to investigate the strategies that influence the sales performance of Takaful products at Etiqa. Then the related literature review was conducted to ensure the evidence in the case study is relevant with the company prospect. The case study analyze to identify either the business strategies can contribute to increase profit and produce best strategies to attract the customers. The interviews were conducted with the Etiqa Insurance and Takaful Berhad (Bandar Baru Klang Branch) and it shows that there is the business strategies used to increase the production of Takaful products.
format	Student Project
author	Ismail, Munirah
author_facet	Ismail, Munirah
author_sort	Ismail, Munirah
title	Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail
title_short	Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail
title_full	Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail
title_fullStr	Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail
title_full_unstemmed	Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail
title_sort	business strategies implemented by etiqa to promote their takaful products / munirah ismail
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/25713/ http://ir.uitm.edu.my/id/eprint/25713/1/PPb_MUNIRAH%20ISMAIL%20BM%20M%2010_5.pdf
first_indexed	2023-09-18T23:15:19Z
last_indexed	2023-09-18T23:15:19Z
_version_	1777419072938442752

Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail

Similar Items