A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan

The ‘Dawama Sdn Bhd’ is the company that published many type books and magazines from ‘Dewan Bahasa dan Pustaka’. Due to limited of time, the issues only focus on ‘Dewan Pelajar’ magazine because the sales has decline from year to years. The purposes of the study is to find out the current promotion...

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Bibliographic Details
Main Author:	Mohd Hazizan, Munirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/25714/ http://ir.uitm.edu.my/id/eprint/25714/1/PPb_MUNIRAH%20MOHD%20HAZIZAN%20BM%20M%2010_5.pdf

id	uitm-25714
recordtype	eprints
spelling	uitm-257142020-01-06T03:05:44Z http://ir.uitm.edu.my/id/eprint/25714/ A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan Mohd Hazizan, Munirah Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty The ‘Dawama Sdn Bhd’ is the company that published many type books and magazines from ‘Dewan Bahasa dan Pustaka’. Due to limited of time, the issues only focus on ‘Dewan Pelajar’ magazine because the sales has decline from year to years. The purposes of the study is to find out the current promotion mix tool that used by the company and to determine the most effective tools of the promotional mix can be used by ‘DAWAMA’ to increase sales of the ‘Dewan Pelajar’ Magazine in the market. The company are effectively used its promotional mix in promoting the ‘Dewan Pelajar’ but still in moderate level. The company needs some improvement from company in order to make the promotional mix more affective from time to time even seem effective. The company should eliminating or improving the most ineffective promotional beside that their well plan to allocate the right budget so the promotion mix activity will be more effective Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25714/1/PPb_MUNIRAH%20MOHD%20HAZIZAN%20BM%20M%2010_5.pdf Mohd Hazizan, Munirah (2010) A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Mohd Hazizan, Munirah A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan
description	The ‘Dawama Sdn Bhd’ is the company that published many type books and magazines from ‘Dewan Bahasa dan Pustaka’. Due to limited of time, the issues only focus on ‘Dewan Pelajar’ magazine because the sales has decline from year to years. The purposes of the study is to find out the current promotion mix tool that used by the company and to determine the most effective tools of the promotional mix can be used by ‘DAWAMA’ to increase sales of the ‘Dewan Pelajar’ Magazine in the market. The company are effectively used its promotional mix in promoting the ‘Dewan Pelajar’ but still in moderate level. The company needs some improvement from company in order to make the promotional mix more affective from time to time even seem effective. The company should eliminating or improving the most ineffective promotional beside that their well plan to allocate the right budget so the promotion mix activity will be more effective
format	Student Project
author	Mohd Hazizan, Munirah
author_facet	Mohd Hazizan, Munirah
author_sort	Mohd Hazizan, Munirah
title	A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan
title_short	A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan
title_full	A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan
title_fullStr	A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan
title_full_unstemmed	A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan
title_sort	case study: promotional mix used in increasing sales of dewan pelajar magazine / munirah mohd hazizan
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/25714/ http://ir.uitm.edu.my/id/eprint/25714/1/PPb_MUNIRAH%20MOHD%20HAZIZAN%20BM%20M%2010_5.pdf
first_indexed	2023-09-18T23:15:19Z
last_indexed	2023-09-18T23:15:19Z
_version_	1777419073093632000

A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan

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