A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan
The ‘Dawama Sdn Bhd’ is the company that published many type books and magazines from ‘Dewan Bahasa dan Pustaka’. Due to limited of time, the issues only focus on ‘Dewan Pelajar’ magazine because the sales has decline from year to years. The purposes of the study is to find out the current promotion...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2010
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/25714/ http://ir.uitm.edu.my/id/eprint/25714/1/PPb_MUNIRAH%20MOHD%20HAZIZAN%20BM%20M%2010_5.pdf |