Factors influence consumer trust in shopping product online / Maslina Mahazir

This title of this research is “Factors Influence Consumer Trust in Shopping Product Online”. The main objective of this research is to examine the relationship between factors influence consumer’s trust towards shopping product online. The consumer’s trust consist of reputation, business size, perc...

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Bibliographic Details
Main Author:	Mahazir, Maslina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Electronic commerce
Online Access:	http://ir.uitm.edu.my/id/eprint/25752/ http://ir.uitm.edu.my/id/eprint/25752/1/PPb_MASLINA%20MAHAZIR%20BM%20M%2019_5.pdf

id	uitm-25752
recordtype	eprints
spelling	uitm-257522019-10-23T09:06:43Z http://ir.uitm.edu.my/id/eprint/25752/ Factors influence consumer trust in shopping product online / Maslina Mahazir Mahazir, Maslina Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Electronic commerce This title of this research is “Factors Influence Consumer Trust in Shopping Product Online”. The main objective of this research is to examine the relationship between factors influence consumer’s trust towards shopping product online. The consumer’s trust consist of reputation, business size, perceived service quality, website, information security and reference group which have been identified in order to investigate whether or not these factors have influence towards trust in shopping product online. The independent variables in this research are factors of consumer’s trust while the dependent variable is trust. Hence, the questionnaires were distributed and 100 respondents were obtained with convenience sampling will used as sampling technique that was analyzed with Statistical Program for the Social Sciences (SPSS) version 22. The results have shown that website, information security and reference group have a positive significant relationship towards trust. Thus, there are three variables are not significant relationship which is reputation, business size and perceived service quality towards trust. While, the level of consumer’s trust is moderate. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25752/1/PPb_MASLINA%20MAHAZIR%20BM%20M%2019_5.pdf Mahazir, Maslina (2019) Factors influence consumer trust in shopping product online / Maslina Mahazir. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Electronic commerce
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Electronic commerce Mahazir, Maslina Factors influence consumer trust in shopping product online / Maslina Mahazir
description	This title of this research is “Factors Influence Consumer Trust in Shopping Product Online”. The main objective of this research is to examine the relationship between factors influence consumer’s trust towards shopping product online. The consumer’s trust consist of reputation, business size, perceived service quality, website, information security and reference group which have been identified in order to investigate whether or not these factors have influence towards trust in shopping product online. The independent variables in this research are factors of consumer’s trust while the dependent variable is trust. Hence, the questionnaires were distributed and 100 respondents were obtained with convenience sampling will used as sampling technique that was analyzed with Statistical Program for the Social Sciences (SPSS) version 22. The results have shown that website, information security and reference group have a positive significant relationship towards trust. Thus, there are three variables are not significant relationship which is reputation, business size and perceived service quality towards trust. While, the level of consumer’s trust is moderate.
format	Student Project
author	Mahazir, Maslina
author_facet	Mahazir, Maslina
author_sort	Mahazir, Maslina
title	Factors influence consumer trust in shopping product online / Maslina Mahazir
title_short	Factors influence consumer trust in shopping product online / Maslina Mahazir
title_full	Factors influence consumer trust in shopping product online / Maslina Mahazir
title_fullStr	Factors influence consumer trust in shopping product online / Maslina Mahazir
title_full_unstemmed	Factors influence consumer trust in shopping product online / Maslina Mahazir
title_sort	factors influence consumer trust in shopping product online / maslina mahazir
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25752/ http://ir.uitm.edu.my/id/eprint/25752/1/PPb_MASLINA%20MAHAZIR%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:24Z
last_indexed	2023-09-18T23:15:24Z
_version_	1777419078262063104

Factors influence consumer trust in shopping product online / Maslina Mahazir

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